Lto song of minea great summer classic since 1963. Same beach, same seathe diva intoned: but in addition to the evergreen establishments with the charm of yesteryear, in 2023 there will also be new destinations full of style: i lidos signed by fashion brandswhich conquer the most exclusive holiday resorts in Italy and abroad.
From Missoni in the glossy Nikki Beach of Porto Cervo up to Gucci in the Loulou baths of Saint-Tropez: the trendiest have bread for their Instagram shotsthanks to personalized beach clubs that leave nothing to chance. For this year, at least for one day, it’s better to change… to “spot” cabins, umbrellas and sunbeds wearing the patterns and logos of the Maisons.
Missoni – Nikki Beach, Porto Cervo
A new Missoni Resort Club, thanks to the collaboration with Nikki Beach, one of the most popular beaches on the Costa Smeralda. the location, Cala Petra Ruja in Porto Cervo, in Sardinia: right here the brand has made its home. Missoni has completely personalized the club with various furnishing accessories and fabrics with an iconic zigzag pattern, transforming every aspect of it, from umbrellas to sun loungers to the common areas.
The colors are inspired by those of the Costa Smeralda, from the deep blue and turquoise of the ocean to vibrant pops of green. And the project bears the signature of Alberto Caliricreative director of the Missoni home collection.
The view from the top of the Missoni beach of Nikki Beach (Photo: Missoni).
Gucci – Loulou, Ramatuelle (Saint-Tropez)
The lido Gucci 2023 at Loulou di Ramatuelle (Photo: Gucci).
And to complete the immersive Gucci experience on the French coast, in addition to a dedicated pop-up store, the Loulou bar offers a menu and a selection of cocktail curated by Giardino 25, the Maison’s restaurant in the heart of Florence.
Valentino – Palazzo Avino, Ravello
A Club House By the Sea signs the special collaboration between the historic luxury address on the Amalfi Coast and the Maison led by Pierpaolo Piccioli. Perched overhanging the sea, on the promontory overlooking the Tyrrhenian Sea, umbrellas, deckchairs, towels and sunbeds wear the colors of the fashion house, in typical Valentino red.
Majestic, the aerial view of the Valentino beach club at Palazzo Avino (Photo: Palazzo Avino).
For those wishing to take a fashion break, there is time until the end of October included, to enjoy the whole season in the name of designer relaxation. And throughout July it is possible to buy the Valentino Escape 2023 collection directly at the hotel.
Dolce&Gabbana – La Cabane, Marbella
Dolce&Gabbana’s takeover continues on the coolest beaches in the world, thanks to the concept DG Resort. The latest must-see is the beach club that has just opened in the spaces of La Cabane: pearl of the Costa del Sol, the town that hosts it, Marbella, is one of the most sought-after destinations in Andalusia. The beach, which is part of the resort Los Monteroswears the iconic codes Mediterranean blue of the Maison: in addition to sunbeds, umbrellas and beach towels, a menu customized by the three Michelin-starred chef Dani García, inspired by majolica, welcomes guests, together with a gastronomic area with a Sicilian Cart theme.
“Blu Mosaico” relaxation is served in Marbella with Dolce&Gabbana (Photo: Dolce&Gabbana).
There is also one temporary store to go shopping with a view and buy the brand’s Summer 2023 collection.
Louis Vuitton – Alpemare, Forte dei Marmi
The first and only beach club in Italy signed Louis Vuitton: is that of Alpemare in Forte dei Marmi, which welcomes holidaymakers until the end of August. The lido was completely covered with the codes of the Louis Vuitton universe, starting with the famous Monogram, for the occasion in watercolor mosaic. From curtains to cushions, from deckchairs to cabins to skates: everything here is customized, including the walkway that leads to the seashore.
The 2023 Louis Vuitton lido in Forte dei Marmi, the first and only one in Italy (Photo: Louis Vuitton).
Only here then are the bag available Neverfull in limited edition, a beach towel and a fan bearing the lettering “Forte dei Marmi”. To be reused on the usual beach ever, even next year…
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