P.roprio as is recorded in the real estate market, the expensive long-term investment in 2022 seems to leave room, even in terms of designer purses, for rent. The modalities, of course, are different: the owners of luxury It Bags in usufruct are mostly young and affable, heiresses or researchers of precious “real estate” signed Prada, Louis Vuitton, Hermès. Or enterprising startuppers, who have decided to give a dream – in time – to those who cannot afford to invest in a luxury bag.
Other, noble purposes: to provide a service to those who want to show off, at least for one day, a piece that cannot be found / no longer on sale; make up for the lack of wardrobe of those who prefer clothes, shoes and other accessories to the now very expensive bags; or just encourage the sustainable fashion.
The prices of the bags go up. And the data of fashion renting
Yes, because the stock market has never been so inaccessible. If the increase in stock market prices this is nothing new, inflation in the last period is record-breaking: according to the data collected by BoF Insights in the report The New Era of Designer Bagsthe average price of a women’s designer handbag in the United States has increased by about 27% from 2019. To prove it, the latest moves of the brands on the crest of the wave: Versace recently announced a price increase for its stock exchanges, while some Chanel today, second Reuterscost up to double the pre-pandemic. Increases that certainly do not go hand in hand with the purchasing power of consumerswho are so more inclined to test new ways in order to get their hands, at least for a few days, on the bag of their dreams.
Among the most requested bags in fashion renting: Birkin by Hermès, Jodie by Bottega Veneta, Cleo by Prada, Capucines by Louis Vuitton, 2.55 Chanel (Photo: iO Donna).
This is demonstrated by the numbers relating to fashion renting services, which continue to rise: second The Business Research Companysi provides that the size of the global online fashion rental market they will increase from $ 1.28 billion in 2021 to $ 1.41 billion in 2022, with an annual growth rate of 10.2%. And of course, the accessories are destined to pull him: on the other hand, it is easier to rent a bag than a dress, both for reasons of size and occasion of use.
Bang renting: prices
The purpose, for all, is only one: dress-to-impress. Or rather, in the case of designer bags for rent, accessorize-to-impress. Yes but how much does it cost to rent a luxury bag? Darkly much less than buying it. In principle, i bag renting pricesin Italy, now they are around 250 euros a week for one Chanel Timeless to 80 for one Falabella from Stella McCartney. Because yes, there is a difference if I aim to take me home for one evening – or rather, from Cipriani or the Soho House – the Jodie from Bottega Veneta or a bag of Miu Miu of 1994.
The sites of designer handbags for rent to try now
What are the best bag renting services at the moment to be field tested on Italian soil – maybe in view of the upcoming holidays? The selection comes by itself, and the number and signatures of the bags to choose from, certainly, plays the major part in a first skimming. Among the most well-supplied, one of the latest arrivals in the bang renting sector, born in September 2021: Rent Your Wish, with over 150 luxury bags that can be rented throughout Italy. The signed treasures Yves Saint Laurent, Valentino, Louis Vuitton 95% of them come from the archives of the collector mother of Niccolò Mugnaini, the founder in his early thirties.
Rewi has also just launched a service of membership aimed at building customer loyalty: for a monthly payment ranging from 149 to 500 euros, it is possible to rent two to three designer bags, one at a time.
How does it work
The use of every online bag renting service is almost always the same. And it is extremely simple: you go to the site, view the bags, choose the one that best reflects your tastes, select the day on which you want the bag from the drop-down calendar and book against payment. The It Bag is received at home, where at the end of the rental a specialized carrier will return to redeem it: the procedure that each customer can follow on Reent – currently active only on Milanese soil. For European customers there is Bag It Milanborn in 2021, which offers rental every 3 days – time to take the “right” Instagram shot.
Rent Fashion Bag instead, it aims to build loyalty with a subscription with a minimum cost, which however entitles those who face it to therent of the bags at a discounted price: subscribers, from Green to Gold, have a priority on the waiting list and a more favorable price in the rental price. Another feature that unites the various designer bag rental services: he who breaks pays – just like any tenant.
Bag rental passes through the app
Finally, there are those who focus on in-app rental. The case of Sisterly, founded by Beatrice Pedrali in January 2022. The difference compared to other services? It is about peer to peer, that is, it allows everyone to rent their bag and rent new ones, pushing the principle of the circular economy to the maximum. The “sisters” – as the customers are called – see the bag and request the rental, the lender sister makes money and can rent more. Here the rent is calculated on a daily rather than a weekly basis. On a monthly basis, however, it works Hesseanother brand new app for renting not only bags, but also clothes.
After 30 days you can choose whether to continue wearing, change with something new or return: in short, the customer is free, if he wishes, to use the item until the end of the indicated period, which for designer bags is usually around 4 months , and make them your own. Redeeming the rent has never been easier …
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