The skin, that organ that connects us with the world and that shows youth and health, requires daily care, always with products that respect its Ph and without parabens, in principle. Of course, much better if, in addition, it is a cruelty free cosmetic, eco friendly and suitable for vegans and coeliacs. We would be talking about products that not only deal with the obvious, but are part of an idea that contemplates the benefits of a change in habits, with more natural substances and that help the environment, preventing the production and elimination of harmful content for the planet. A sustainable technology that results in recyclable, biodegradable and reusable packaging. With this philosophy, the Eudermia cosmeceutical line was born four years ago.
With more than 30 years dedicated to the art of perfection in skin care and the development of innovative and functional cosmeceutical products, based on science, the Chemist Myriam Arra together with the specialist pharmacist in dermatology and nutraceuticals, Micaela Ventura, developed all their passion for beauty and the commitment they feel with personal, animal and environmental care creating this advanced dermocosmetic line.
“It is key to train and share knowledge for the development of the cosmetic industry. The future has to go hand in hand with sustainability. The new generations are tired of uniformity, they seek exclusivity and authenticity, which is why their influencers are much more real”, says Myriam, Director of Eudermia. Today the company already produces 40 products made in the country and has 12 more products in development. “It was not easy to contact the right people and it was very difficult to bring innovative supplies,” explains Micaela as Technical Director of Dermaderm Corp Global Firm.
– Is it correct to continue talking about antiage or should much more be taken into account than the passage of time?
Regarding the passage of time and rejuvenation, with a more inclusive conception, we no longer speak of antiage, but of wellage. Nothing more, nothing less than good living and a better quality of life for all people, as part of diversity. To do this, in our cosmetics we combine formulations with luxury French and Swiss active ingredients with an Ecocert certificate, the guarantee that a cosmetic meets all sustainability requirements, from the production of its raw materials to the finished product.
– What is the contribution of technology in cosmetics?
Today, new technologies offer us the latest information on the damage, deficiencies and needs of the skin. Every day there are more people with rosacea, sensitive skin, stress-induced sensitivity, adult acne, photodamage, who need new treatment approaches, prevention and repair. We have infinite possibilities to intelligently combine technologies, and our challenge as people and as a company is to leave a better legacy than the one we have received.
– What was it that determined you to create Eudermia?
For a long time we have envisioned the need for a response that was required by an increasingly demanding public that was looking for innovative and environmentally responsible international cosmetic products. We are in a period of transformation in which people are increasingly demanding products tailored to their needs.
– How was the process to transmit the philosophy you promote in each product?
A lot of study, dedication and the intention to contribute with new developments in our country. We are the first Argentine company to develop all our products with eco-friendly characteristics, without animal cruelty or animal components, vegan, gluten-free, paraben-free, with organic active ingredients, Kosher certification and sustainable technology. Along the way we overcome technological and business challenges. Not only was the technology itself a difficulty, but we also had to implement new methodologies to be followed by professionals who had worked with traditional systems all their lives. At first everything was very difficult, but there was a good response because today, whoever wants to take care of their skin, also has a greater awareness of animal care and the environment.
– How do you guarantee the quality of each of your products?
Each of them is clinically, dermatologically and ophthalmologically tested. We make them with concentrated, certified organic active ingredients. Creating them implies advanced development with safety and efficacy evaluation, since all products are regulated by strict legislation, approved by ANMAT, with GMP (Good Manufacturing Practices) international standards and Gluten free testing carried out by CONICET, to also protect safety. of celiac people, in addition to the kosher certification. Eudermia is a grade II cosmeceutical line, therefore, we seek a balance between certified pure active ingredients of high quality, formulated with technological vehicles that place the active ingredients at their specific site of action. It is a cosmetic for repair and reinforcement of the skin barrier.
– What is the flagship product of the brand?
The Seruceutics Serums, a range of High-Tech Serums to enhance wellage beauty. There are seven specialist serums, developed with intensive formulas, enriched with plant extracts and state-of-the-art active ingredients for expert skin care.
– How is Eudermia marketed?
We have twelve distributors in Argentina and we are defining our next steps as a company, seeing the high demand, with the development of franchises and exports.
– In addition to products, do you also offer services?
Yes, Professional Training, because it is important to personalize treatments and expert diagnosis of the skin.
Av. Santa Fé 3778, 4th Floor, CABA
Phone: +54911.6819.6396
IG: @eudermia.oficial
FB: Eudermia Health/Beauty
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by CEDOC