Del Piero with the fan token: “Rewarding the fans”

When a legend returns to the pitch, it always makes noise. Of course, in the case of Alessandro Del Piero you have to be ready to see him again in new guises, but there is a red thread linking his career as a football player to that of the face of token fans. In both cases, the goal is to entertain the fans. On the pitch the 2006 World Champion did it to the sound of goals with the number 10 on his shirt, in the digital world he will do so by supporting the cause of Socios, leader in the world of digital tokens for sport. After Lionel Messi, Del Piero is the second most important name in the platform’s 2022 “signing campaign”, just to use a term similar to the transfer market which will start in less than a month.

The words

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“I believe in their vision – the words of the Juventus flag – and I strongly feel that fans, regardless of where they live, deserve to be recognized and rewarded for their support.” In short, a endorsement also linked to an advertising spot that will soon be broadcast in the countries most involved in the token fan world, from Brazil to Turkey, from Italy to Spain. Great and understandable satisfaction also for Alexander Dreyfus, CEO of Socios: “Alessandro Del Piero is a virtuous talent, a true football phenomenon, respected by millions of people. Getting his support, especially in Italy, where we already have 10 partners, is a great blow. With our dream team of Del Piero and Messi we are now ready for the next phase of our evolution. “