Dražen Pehar is the new Head of Brand & Licensing at the Essen-based shoe retail group Deichmann SE.
Deichmann confirmed the new addition at the request of FashionUnited after Sabine Zantis, Chief Marketing Officer (CMO) at the shoe retailer, announced it last week on the career network Linkedin, to whom he will report. Pehar has been working for the company since September and will be responsible for the marketing activities of the lifestyle and sports brands, the licensing business and the coordination of Europe-wide marketing for the Fila Europe brand.
Before that, he was Vice President Business Development at the media agency Creative Artists Agency in Munich. Other stops included the Beyonce brand Ivy Park, the Herzogenaurach sportswear retailer Puma and the cosmetics group L’Oréal at the German location in Düsseldorf.
“It is an honor and at the same time a great responsibility for me to now be part of the Deichmann family,” emphasizes Dražen Pehar. “Together with our great team, I look forward to expanding market leadership and brand business with our strategic partners and surprising and inspiring our customers with authentic and innovative concepts as well as relevant collaborations.”
Pehar succeeds Jürgen Achenbach, who left the company in May to pursue a new role.
This post was updated on September 11, 2023 at 4:40 p.m. with a statement from Deichmann.