A Brazilian advertising watchdog is investigating whether Volkswagen complied with the rules by using artificial intelligence to bring the deceased Brazilian superstar Elis Regina (36) to life in a commercial. According to the complainants, Volkswagen is crossing an ethical boundary by giving the impression that the artist is still alive. But that’s nonsense, the fans say. “I can only cry.”
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Deceased superstar (36) comes to life in Volkswagen advertisement, watchdog starts investigation
