Sporting goods retailer Decathlon has temporarily changed its name in Belgium to encourage reuse of sports equipment and increase purchasing power. The sports group reported this in a press release.
Nolhtaced stands for second-hand sports equipment: reverse shopping. The aim is to reuse as much equipment as possible, reduce the environmental impact and avoid as much waste as possible.
Due to high inflation, Decathlon is noticing an increasing interest in used products. Of the more than 40,000 second-hand sporting goods items the company offered in its stores during a trial period, 80 percent were sold.
Nolhtaced is designed to encourage reuse
Customers can sell old or unused sports equipment at Nolhtaced. The retail chain accepts all sporting goods with the exception of hygiene items such as underwear, swimwear or socks, it said. Safety products such as bicycle helmets or products that are too worn will also not be accepted.
Nolhtaced repairs the materials and then sells them second-hand. There is a guarantee on the products. The seller is reimbursed for the value of the sports equipment through vouchers. These are valid for two years and can also be redeemed for the used car or rental offer.
The Nolhtaced logo can currently be seen on the streets of Evere, Namur and Ghent and will adorn storefronts for a month. It was also published on the website and social media.
This translated article originally appeared on FashionUnited.be.