Daphne Bunskoek finds the new logo of RTL 4 extremely uncomfortable. She does not understand why this is chosen. “We have nothing to do with RTL in Czechoslovakia, do we?”
RTL 4, like its sister channels, will get a new logo because the parent company wants to move towards a single brand identity, so that the Dutch TV channels have the same logo as the stations in Germany and Hungary, for example. A kular argument, says Victor Vlam. He says it’s just an ordinary cost saving.
‘So unsociable!’
Daphne Bunskoek, one of the faces of RTL Boulevard, is not charmed by the new blocky logo. “This is so uncomfortable. If I have to put it in words, it would be (put on an aggressive accent, ed.): ‘RTL 4!’ It’s such a very rrrrr, that,” she says in The BLVD Podcast.
Colleague Luuk Ikink: “It comes from Germany, which may explain the lack of cosiness.”
Daphne: “Yes. haha. I understand that.”
Czechoslovakia
Luuk: “Everything from RTL is now the same. I think that’s the idea behind this, but it’s all very square indeed. Square and rectangular.”
Daphne: “It’s very uncomfortable. I always think: things like that are decided at a high level, like: it must have one appearance. But what does that matter to viewers in the Netherlands? They just think: RTL 4, cozy. They have nothing to do with RTL in Czechoslovakia, do they?”
Luke: “No, that’s right. You don’t watch RTL there, because you never get there, so what does it really matter that it’s right then?
Daphne: “Exactly.”
Bars for RTL
TV connoisseur Rob Goossens also thinks it is a miss. “RTL Germany has had this logo for 380 years. When I happen to zap along RTL in Germany, I always think: what an old-fashioned logo that is. It’s very tight, very static. While RTL in the Netherlands has built an entire channel for recognisability and touchability. That’s not this.”
He concludes: “It is almost as if they have put bars in front of RTL to keep their distance from the public.”
Logo
The new RTL logo was recently unveiled by AD media journalist Marcus den Blanken: