Cycleur de Luxe has set itself the goal of bringing customers closer to what the brand thanks to its trendy and well-assorted shoe collections "bike couture" (or bicycle couture) is called.
origins
Established in 2012, the Cycleur de Luxe brand takes inspiration from the rich Belgian cycling history and makes it fashionable. The Lifestyle collection is full of details reminiscent of the world of cycling. Along with the footwear collection, the brand has launched the #cycleurmovement to encourage cycling as much as possible in order to lead a modern and healthy lifestyle while respecting the environment.
evolution
Cycleur de Luxe quickly gained attention for its original concept and unique designs, prints, colors and textures. The lifestyle brand is a popular choice for fashionable bike lovers around the world. The collections are updated every three months. The brand also works with young cyclists, local teams, professional athletes, brand ambassadors to build a real community of bike lovers.
Current
In 2021, Cycleur de Luxe launched the RE>CYCLEUR line, an eco-friendly and 100 percent recyclable footwear collection made from vegan leather, organic cotton, natural or recycled rubber and water-based glue. Consumers can also bring back their old shoes to give them a new life. Cycleur de Luxe is also the official shoe supplier of the Dutch professional cycling team Jumbo Visma.
Cycleur de Luxe is available in the brand’s webshop and in its stores in the Benelux. The label plans to expand in Europe.