“A car to dream”. This is how he defines Wayne Griffiths the new Cupra Tavascan. The president of the Spanish company has presented this afternoon in Berlin he first 100% electric SUV of the Cupra brand, coinciding with the celebration this weekend of the Formula E race (electric single-seaters) in the German capital. Bearing in mind that the SUV segment continues to be the fastest growing in the market, Cupra is committed to this model by offering three engine variants with 250, 210 and 140 KW (340, 210 and 188 CV) and announces a autonomy between loads of 540 kilometers.
With the electrification accelerating since the pandemic, the brand of Seat S.A.. has entrusted the production of the new Tavascan (named in homage to the town of Pallars) to the Volkswagen group plant in Anhui (China), where it will be the first model to come out of the new factory for the production of large electric cars. “It is designed in Barcelona and the fact of producing it in anhui is to take advantage of the production network of the Volkswagen group”, acknowledges griffiths.
the best boot
The event held in Berlin, under the name of Exponential Impulse (the first Impulse event arrived in July 2022 in Sitges), it represents a turning point that marks the consolidation of the brand within the company’s structure. In addition to the new Tavascan, Cupra has shown the Dark Rebela virtual prototype that in the best of cases could end up giving life to the new fast cupra (yet to be defined). The brand defines this design exercise more as provocation that as a prediction
Cupra has developed one of its best starts of the year in this 2023, with 46,500 vehicles sold in just three months (80% more than last year), growing with almost the same number of sales of electric vehicles as Porsche. More than 20,000 cars sold in MarchCupra presents the best month in its history.
The Spanish brand is the fastest growing in Europe, being the model Formentor the star. Facing 2023, the brand intends to double the sales of its Born modelits first electric car, which next week will premiere in the australian market (where Cupra entered last year with the Formentor).
Arrives in 2024
The star of the Berlin event, the new Cupra Tavascan, the market will arrive in 2024 and it will do so by offering one of the brand’s most inspirational designs. It measures 4.64 meters long, 1.86 wide and 1.59 high, offering a wheelbase of 2.76 meters. It stands out for a front in which the brand logo appears illuminated and headlights Matrix led of three triangles. At the rear, some carved light groups stand out, also with side-by-side lighting. In this sense, it is worth noting that these optics are made by a Catalan company, Microfillingthe only one in Europe with a laser milling machine of such precision that it allows cutting triangles with the same precision used in eye surgery. Cupra It is not the only car brand that goes to them.
Related news
Inside, it stands out for its embedded technology, with an interior space oriented towards the driver. A kind of backbone in the center supports the entire dashboard assembly. It will have sports seats (with built-in fan). The central touch screen is 15 inches and improvement in design and practicality to that currently equipped with the rest of the brand’s models, providing total connectivity thanks to its HMI interface.
The model was first shown as prototype in 2019 in the Frankfurt motor show and supposes the confirmation of Cupra’s electric bet. He Tavascan will land shortly after another Cupra model does, the earthsea (plug-in hybrid), which is manufactured in Hungary. With this, the Cupra range will begin to be 100% electrified (now there is still the Cupra Ateca without electrification) and will open the door to conversion into electric-only brand in 2030. In the next car barcelona (from May 11 to 21), Cupra will unveil the name of its 100% electric jewel from Martorell, the UrbanRebel what will be called Raval (as the singer Rosalía already announces in her commercial video).