Born from a desire to combine comfort and uncompromising style, Cup of Joe has consistently held its own in the ever-evolving world of fashion. Best known for its exceptional denim offering, the brand is a testament to the enduring appeal of elegance and craftsmanship. At its core, Cup of Joe is more than just clothing; it is a philosophy, a way of life, that embraces the idea of an everyday wardrobe. With the jersey knit collection, Cup of Joe ventures into new territory – a natural evolution that builds on the brand’s core principles and extends its commitment to comfort, elegance and minimalist design to new horizons.
Women’s knitwear: two-piece sets and soft colors
The women’s knitwear includes a comfortable and stylish loungewear ensemble consisting of the ELSA sweater and LEA trousers. The crew neck sweater with ribbed cuffs and side slits adds a touch of luxury to a casual look, while the matching wide-leg trousers add elegance. Both models are available in timeless anthracite, bright blue, off-white as well as in cheerful lavender and tangerine.
The same blue and lavender tones are echoed in the new versions of the JANICE hoodie, which also comes in a soft, rich tangerine shade. The JANICE style embodies the classic hoodie with signature raglan shoulders, drawstrings and cuffs.
The new styles from Cup of Joe are not just limited to sweatshirts and trousers – the T-shirt category also has some new features. With the EDITH model, the brand presents a classic, loose-fitting short-sleeved shirt in soft colors such as off-white and tangerine. The OLIVIA model, a ribbed tank top with wide straps and a moderate neckline, returns not only in the essential color black, but also in refreshing mint and grounding sage. The LIV ribbed tank, which features a higher neckline, is also available in lavender and yellow.
In addition to these plain-colored essentials, Cup of Joe presents the ZOE Tank, an eye-catching print model – just like the LIV Tank, a classic tank top made of ribbed knit material. Combined with a hem that sits just above the mid-rise waist, this tie-dyed version brings a touch of ’70s spirit to the collection – and is available in soft peach and light blue.
Knitwear for men: focus on the essentials
Men’s knitwear presents the TOM model, a classic version of the crewneck sweater available in both black and tangerine, as well as its sportier interpretation TONY – a drawstring hoodie – in the same electric blue tone as the women’s models. Cup of Joe is also expanding the color palette of its FIN T-shirt with a light gray as well as a lavender and light blue shade.
With this step into the world of knitwear, Cup of Joe remains true to its core values and emphasizes the importance of quality, elegance and the sheer power of simplicity. This new project is not only an extension of the brand philosophy, but also a confirmation of the commitment to a demanding clientele.