After years of heavy losses, the Swarovski crystal group wants to reverse the trend. Sales have already increased by around ten percent to around 1.9 billion euros in 2022, said the new CEO Alexis Nasardam on Wednesday in Vienna. Profits should then be made again in 2023, according to the 56-year-old Lebanese, who is the first CEO who does not come from the extensive Swarovski family. In the 127-year history of the company, which has its headquarters in Wattens in Austria, disputes among family members about the direction of the group, among other things, made headlines.
According to Nasard, the conditions for the uptrend are excellent. With the exception of China, the market is growing in practically all of the countries that Swarovski supplies. The most important region is the USA with around 20 percent of sales. Many other shops would also be opened there, according to Nasard. China follows behind. Germany is the most important European market. According to the information, the home market of Austria achieved particularly high growth in 2022. Before the Corona crisis, the company specializing in glass jewelry had achieved sales of 2.7 billion euros in 2019. There is no plan to reduce the number of employees from around 18,500, Nasard said. (dpa)