The fitness industry has undoubtedly changed a lot in recent years. Electronic fitness aids such as pedometers, fitness trackers and fitness apps were once a rarity, but today the digital aids are used by almost everyone. It’s hardly surprising that the Apple Watch is an increasingly important part of Apple’s sales mix.
Digitization has found its way into the fitness industry and in the first step created the possibility of digital documentation of workouts and individual progress. This data can be processed, easily viewed and analyzed to identify athlete achievements and needs. This development offers a great opportunity, especially for start-ups that offer digital fitness apps and similar applications. Classic gyms, on the other hand, have to proactively upgrade to keep up with the digital competition. The availability of fitness has changed and the approach to health and fitness is new in 2023. Blockchain technology has further potential for disruption when it comes to sports & fitness.
But does the combination of fitness and digitization, of sport and blockchain as well as wellness and cryptos really offer the chance to promote the achievement of training goals and to make us Germans fitter?
Move-2-Earn can undoubtedly motivate people to exercise more and be more active by offering a financial reward for physical activity. Through continuous incentives, technology can help people move more and improve their fitness. However, success always depends on the actual implementation of the program and individual motivation. Additional factors such as diet, rest and stress must also be considered to achieve holistic health improvement.
Better than STEPN and SWEAT? New move-2-earn cryptocurrency relies on disruptive idea
Every year again: Sport boom & the change to the hybrid fitness world
One Poll by Statista revealed at the beginning of the year that sport & health will continue to dominate among the most popular New Year’s resolutions of Germans in 2023. 36 percent of those surveyed would like to reduce their weight, while around half (48 and 49 percent respectively) plan to exercise more or eat healthier. This trend is not only relevant at the start of a new year. Because an entire industry earns its money with consumers trying to improve their health.
The German fitness industry recorded a continuous increase in sales between 2010 and 2019, which experienced a turning point due to the corona pandemic. Many studios had to close or work under strict conditions, which made them less attractive to athletes. In 2022, normality slowly returned, including pent-up demand. Because fitness no longer only takes place in traditional studios, but is also becoming increasingly hybrid thanks to Corona as a catalyst: people combine fitness facilities with sports at home or outdoors. Digitization offers the unique opportunity to supplement offers with digital services and to create a hybrid fitness world for the customer – according to individual ideas and needs.
Move-2-Earn & Metaverse: Gigantic Opportunities for Fitness, Health & Wellness
Move-2-Earn is a concept inherent in the crypto market that offers financial rewards for physical activity as an evolution of Play-2-Earn. A mobile application is usually used to track participant activity and collect rewards. The targeted combination of health promotion and financial rewards aims to increase people’s motivation. They are additionally motivated to permanently overcome their weaker self.
Opportunities arising from Move-2-Earn relate in particular to user motivation. Gamification is intended to make participation in the program more attractive and exciting by integrating playful elements. As a result, the motivation of the participants increases. There is a growing willingness to stay active on a regular basis and to take part in the competitions and challenges.
The Metaverse also offers far-reaching potential when paired with Move-2-Earn, as Move-2-Earn integrates the use of virtual worlds to further increase motivation and manage fitness more intuitively. In this regard, the Metaverse generates interactive and immersive experiences to appeal to a larger number of users. As a result, crypto enthusiasts and gamers could also develop a new affinity for sports that would make us Germans fitter overall.
Billion-Market Fitness: This new coin could explode by 20x in 2023
Example Fight Out (FGHT): Innovative move-2-earn project wants to disrupt an entire industry
We all know the examples of first-generation M2E coins, such as SWEAT or STEPN. But the forerunners have become quiet. As is so often the case in an innovation cycle, the last will be first, while the first will go down in history as pioneers. Now Fight Out is preparing to disrupt the fitness industry and finally bring Move-2-Earn into the mainstream.
fight out is about to start, currently the native ERC-20 token FGHT can be purchased in the presale. At the heart of the platform is the individual NFT avatar, which is based on the user’s actual performance in real life. Each workout athletes complete with Fight Out evolves the avatar. At the same time, users can receive so-called REPS tokens, an off-chain currency that can later be exchanged in FGHT.
Fight Out is a fitness metaverse that aims to allow users to quickly connect with the community or enter competitions. There are different game modes to earn rewards through sports and high-level tournaments. Fight Out’s avatar stats take existing Metaverse concepts a step further, as they refer to actual performance.
By involving professional martial artists, using individual training plans and creating blockchain-based courses, the aim is to create maximum added value for everyone involved in order to get closer to the mass market.
Conclusion: M2E offers far-reaching opportunities, but in the end it depends on all of us
The move-2-earn trend undoubtedly has the potential to make Germans fitter, provided crypto-based applications accompany the evolution of the fitness industry in the future. Due to the incentive structure, Move2Earn can require more motivation and targeted training. Studies show that a holistic approach, such as that implemented in the new Fight Out project, is becoming increasingly popular and has a positive effect on user fitness.
However, one should not forget that at the end of each day the users themselves are responsible for the successes and should not shift the responsibility onto a concept. Move-2-Earn can help to achieve goals, live healthier or do more sport – but the decision to take responsibility should be made consciously. Because it is of paramount importance that you keep an eye on your own needs and do not allow yourself to be guided by rewards without exception. Ultimately, it is a combination of motivating incentives and your own will that accompanies you on the way to your individual training goals.
Buy FGHT tokens in presale now
Author: Daniel Robrecht
After studying law and management, Daniel decided to work as a freelance author and has been writing qualitative publications on various specialist topics for around 10 years now. As an investor, he gained years of experience with stocks & cryptocurrencies. In addition to a long-term investment approach, Daniel is also passionate about short-term markets. Through targeted further training at international universities, he has acquired extensive knowledge about the capital markets, stocks, cryptocurrencies and decentralized finance. Daniel’s primary focus is on general market trends, exciting stocks, business news and the digital currency market. In his private life, too, there is never a day without the financial markets. As an author, Daniel writes for leading German-language publications in this field. Daniel publishes for Finanzen.net, among others, Business2Communityand FXStreet.de. Daniel on LinkedIn.
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