D.fter the pandemic, the Houses start traveling again with their fashion shows. A trend that began at the end of last year, with the Gucci show Love Parade in Los Angeles and Bottega Veneta Salon 03 Spring Summer 2022 in Detroit, to name just two. But the most original locations, at least compared to the country of origin, have always been a prerogative of Cruise fashion shows and Resort. Here’s what awaits us for the 2023.
What are the Cruise and Resort shows?
The fashion shows that fall into these categories usually take place outside the fashion month calendar of the February and September women’s collections. The Cruise and Resort fashion shows, created to originally satisfy the fashion needs of richer customers who in winter traveled to exotic locations or went on a cruise, today they are aiming for grab the attention of top clients international with ad hoc novelties between one collection and another. They are also known as Pre Fall or Pre Spring or generically pre-collections precisely for this reason: they anticipate the main lines. And they are normally held in exceptional locations.
THEThe finale of the Chanel Cruise 2021/2022 fashion show at the Carrières de Lumières in Les Baux-de-Provence (Photo: Handout / Getty Images).
A strategy of big brands aimed at promoting their image too, against a huge amount economic expenditure: for this reason, during the Covid period many have renounced the Cruise shows, and some had even hypothesized their cancellation, considering them as superfluous.
Password: amaze
After some time, it is evident that this is not the case. The luxury houses continue to focus on spectacularity. Starting from Chanelwhich will lead to Monk its next Resort 2022/2023the May 5, 2022, after two years of hiatus from Virginie Viard’s debut in May 2019. If the location is still secret, it seems that the aim is to reinforce the thriving link with the Principality and Charlotte Casiraghiambassador and spokesperson for the fashion house since 2021: who does not remember the closing of the last Haute Couture Spring Summer 2022 show, with the princess at a gallop?
But it doesn’t stop there. In addition to the fashion show that will see, it is assumed, still the protagonist the daughter of Carolina of Monaco and grandson of Grace Kelly, Chanel has already announced that she will bring the collection Métiers d’Art 2021/2022presented at 19M, the new hub of the Maison in Paris on 7 December 2021, a Florencethe next June 8. A colorful drawing signed by the Remembers studio portrays the city according to Chanel, with the models on the banks of the Arno, and suggests the atmosphere of the fashion show.
The images by Studio Remembers that anticipate the replica of Chanel’s Metiers d’Art 2021/2022 fashion show in Florence (Photo: PR).
Also this time, the place is now top secret: seven years ago Chanel’s last time with the Métiers d’art in Italy, for the 2015/2016 collection in the Cinecittà studios in Rome.
A look from the Chanel Metiers D’Art 2021/2022 show at Le 19M (Photo: Corbis via Getty Images).
But it is safe to bet that the show will focus on craftsmanship: on the other hand, the line, typical of the fashion house, has been offering since 2002 an off-schedule Pret-à-Porter collection between November and December precisely to celebrate the exceptional savoir-faire of the workers linked to the Maison – many of which closely connected with the Peninsula.
Max Mara in Lisbon, Louis Vuitton in California
Also Max Mara you have already announced the Resort collection show: the Reggio Emilia brand has chosen Lisbon as the location of his next show Cruise 2023. Appointment on June 28, 2022 in Portugal then, after the last Resort 2022 in Ischia. In short, a return to old habits: in the past the brand, beloved by international customers, showed in Berlin and New York and should have brought the Resort to St. Petersburg in 2020 (canceled due to the coronavirus).
For Cruise 2023 Louis Vuitton instead flies to California. The maison of Lvmh group will bring its fashion show on May 12, 2022 in the United States, in an unspecified location. The creative director Nicolas Ghesquière returns to Resort mode after the latest Cruise 2022 fashion show at “home”, in Ax Majeur (Clergy, France). The Louis Vuitton Cruise are always among the most spectacular: just think of the Cruise 2017 staged in Rio de Janeiro in Brazil, in the Oscar Niemeyer contemporary art museum.
An image from the Louis Vuitton Cruise 2017 show at MAC in Niteroi, Brazil (Photo: Getty Images).
The May 16 2022 in Europe one co-ed collection license plate Gucci. The announcement was made by the Maison, which underlined that the Old Continent will be held. Among the other appointments not properly defined as Cruise around the world, the debut of Camille Miceli at the helm of Emilio Pucci the next April 29 in Capri and the parade Thom Browne Fall Winter 2022/2023 in New York, close to the Met Gala, on April 29.
A strategic date to say the least for the brand, now controlled by the Zegna Group.
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