The US shoe retailer Crocs has started a pilot project in which customers can bring their old models into the stores.
Crocs has rolled out the circular economy project in ten US states so far, Crocs, Inc. said on Friday. In the long term, the project is to be expanded to the entire USA and the online stores.
In Colorado, Georgia, Illinois, Michigan, Massachusetts, Minnesota, Ohio, Pennsylvania, Virginia and Wisconsin, Crocs models in any condition can be dropped off in a collection box at the company’s stores. In return, participating customers receive a “Crocs Saver” Jibbitz, a pendant that can be used to modify the brand’s shoes.
Crocs donates usable shoes to Soles4Souls, an international non-profit organization. This works with partners and aims to create local economic benefits in communities through entrepreneurship and jobs. Shoes that are no longer wearable are used, among other things, to produce new Crocs.
“We are excited to take this next step in our journey to innovate for a circular economy and a better future for footwear,” said Deanna Bratter, Vice President, Global Head of Sustainability, at Crocs. “This pilot program aims to address both the environmental and social challenges facing the fashion industry in relation to product waste. Together with our fans, we can create innovations and partnerships to effectively reduce waste, reuse our materials, keep shoes out of landfills and help those in need.”