Cristiano has been a great athleteno one doubts it, according to my way of understanding it, could be the Salieri from the time of a Mozart named Messi.
The Portuguese, yes, has wanted and has known how to create a public figure under his brand, with a great predisposition to make it as big and relevant as he was capable of, generating huge economic and financial returns. In that, yes, he is number one. There is no footballer with more agreements with brands than him: the cast ranges from watches and telecommunication companies, through mobile phone cases or shampoo, to Indian steel. Notorious, effective and self-sacrificing to sell anything is part of his media success. More than a hundred million dollars of revenue for his sponsors is the value of his social media posts in the last yearwhich make it the number one athlete in social media impact assessment.
In his career he has also opted to give up his personal brand, usually CR7, in business with capitalist partners who wanted to develop hotel, fashion, gym or perfume projects, to become co-owner of these companies. Investments that can be described as intelligent thanks to the transfer of your brand. Ostentation and luxury have become something of the most common on the catwalk that goes from the changing rooms to the buses of the football fields. Backpacks, headphones and sneakers are the main accessories that distinguish athletes.
In this territory, the first is also Cristiano, whose level is demonstrated by the depth of his parking: a Mercedes-AMG GLE, a G-Class and another coupe, a trio of Bugattis Chiron, another Bugatti Veyron, a Brabus 800, a McLaren Senna, a Ferrari 599, two Rolls-Royce Cullinans, a Lamborghini Aventador, a Rolls-Royce Ghost, a Ferrari F12 and a Porsche 9. 11 Turbo S. You should look for an insurer in the list of sponsors to lower your fleet insurance bill.
But if there is a place where your brand has been less credible and you have skated regularly in his confrontation his personal reality with the sports one, It has been in the press rooms of the same football stadiums. In his last statement, after conceding a resounding 5-0 win against Celta de Vigo in a friendly, he allowed himself to declare the following: “European football has lost a lot of quality.” Three days later, Benfica put their team 4-1. Another pearl from the Portuguese: “Where Cristiano is, there is more interest and I knew that the Arab League would be like that.” That’s why he left. Saudi Arabia’s project in relation to sport is much more than Cristiano, don’t doubt it. He talking about himself: a jester.