Create B2B and B2C webshop descriptions in no time

Itsperfect, the software solution for fashion brands, is launching a virtual AI assistant that allows fashion brands to create product descriptions for their B2B and B2C webshops in no time. With this, Itsperfect responds to the large amount of item descriptions that brands have to rewrite every collection for webshops for customers, retailers and agents. “We are constantly thinking about ways to make the processes smarter for our 400+ brands. By using AI for item descriptions, brands can save a lot of time, properly inform agents, retailers and consumers and increase the conversion rate in their web shops,” says Stefan Methorst, CEO of Itsperfect.

How does the AI ​​integration work?

The virtual AI assistant is available in Itsperfect for both B2B and B2C webshop. It works on the basis of article data and PIM fields, which are already clearly centralized in the ERP system. The user has the choice to use the default configured dataset or to choose item data and PIM fields on which to base the description. With a click on “Generate webshop description” a proposal in Dutch, English, German and French is generated within seconds. The text can still be adapted to your own style before the description goes live.

With new features every three months, your brand stays future-oriented

Itsperfect offers a cloud-based software solution, on which new features and modules are developed every quarter, which take up user wishes and developments in the fashion industry. After the company laid a completely new technical foundation and design with version 4.0 at the beginning of April, it is now continuing with the release of around 50 new functions in version 4.1. One of them is the AI ​​assistant.

New features include an overhauled supplier portal for more efficient communication, more KPIs in the ‘Vendor Managed Inventory’ module that allows brands to manage inventory in stores themselves, and improvements to the Shopify integration. In addition, there are now composition groups in PDM to capture the composition of multiple materials such as main fabric and lining with sustainability in mind. Also an accelerated insight into the deadlines of the critical path in PLM, a separate delivery note layout for, for example, different marketplaces, new checkout functions, cross-docking for customer orders and the possibility of adding surcharges per cost group when using customs and Free storage have been developed. The new features are available starting today and will be automatically installed for all users.

About Itsperfect

Itsperfect is the most advanced and user-friendly software solution for fashion brands. All the key processes required to run a fashion business are integrated into a complete ERP package. This includes a fully integrated B2B shop, its own point of sale (POS) solution and special modules for product lifecycle management (PLM), warehouse management (WMS) and sustainability management. Accessible 24/7 via any device. Modules, users and default links with the most common accounting systems, logistics service providers and e-commerce solutions such as Shopify, TradeByte and ChannelEngine can be easily added in the dedicated app store. Itsperfect develops new features and modules every quarter and works for more than 400 international brands. For more information about the platform, contact Olaf van der Male at [email protected] or +31 85 016 017 5. Or book a non-binding online demo via itsperfect.io/en.

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