But after the lockdowns ended, Clubhouse’s user base also declined rapidly. Another factor was that all kinds of other social media companies such as Twitter and Facebook built similar functionality into their apps.
“As the world reopened, it became more difficult for many people to find their friends on Clubhouse and fit long conversations into their lives,” founders Paul Davidson and Rhan Seth wrote in a blog to their staff. “To find its role in the world, Clubhouse must develop. That requires a period of change.”