The world of fashion moves in step with social movements. And like any future, once it finds itself in a trap, a retrospective is done to see what can be rescued in pursuit of a reinvention. Once the aesthetic trend has been exhausted, which revolutionized 2023 by uniting avant-garde pieces with retro qualities in the same look, now the sensation of summer 2024 is the coquette stylewhich exalts femininity without sexualizing it, with key elements such as bows, lace, ruffles and everything in the shade of pink and pastel colors.
Representatives of this “flirtatious” style are North American singers. Ariana Grande, Lana del Rey, Olivia Rodrigo and Sabrina Carpenterwho with millions of followers on their networks spread this concept of hyper femininity around the entire planet, where some shades of childhood, romantic and monarchical life are combined.
Origin
The term coquette comes from the French “coquet” which means flirtatious or provocative. A style inspired by Rococo art, emerged in France itself, thanks to artists such as the sculptor Étienne-Maurice Falconet (1686-1721) and the painter Jean-Honoré Fragonard (1732-1806), owners of the most representative expressions of the epoch. In them, the women looked feminine and innocent, in an idyllic, almost fairy-tale atmosphere. More than 200 years later, the same style is a trend on social networks, where if you write the hashtag #coquette on Tik-Tok or Instagram, they arise more than 17.7 billion posts.
Anyone who wants to be fashionable, whether for a photo shoot or wearing it at a special event, will have to take into account some basic principles. The look should prioritize pink and/or white bows, imported silks, lace, gold threads, brocades, ruffles, ribbons and/or feathers, all under a girlish imprint. You can also use floral prints, pearls and bows, accompanied by soft makeup in the pastel range. It is worth clarifying that accessories are not limited to the garment itself, they can also go on bras, shoes, nails or hairstyle.
The buns within this configuration are applied anywhere in the look. Anyone who brings pets can also look them with the same tune of bows, bows, pearls, etc. For its part, attitude, at least when faced with flashes, also plays an important role. The naive but elegant attitude, like an old doll, even playful and above all flirtatious.
“Nicolás Ghesquiere, influential Louis Vuitton designer, said in the middle of the pandemic that we were going to return to glitter, dresses and that the use of sneakers and joggers was only a momentary issue, which was not going to shape the future. And the return of flirtatious fashion is the product of a departure from a brutal aesthetic opacity that impacted the world,” acknowledges the fashion researcher Lorena Pérez exclusively for NEWS. “The pioneer of this trend was Prada, which under its adolescent line Miu miuin the winter of 2023 launched a line of bows, bows and other style accessories, as a contrast to what clothing was during the confinement,” he adds.
Icons
Of course, between the works of art by the most representative French artists of the time and current singers such as Ariana Grande and Olivia Rodrigo There is a bridge that connects. Further back in time, the coquette aesthetic once again captivated the world thanks to the film “Marie Antoinette” (2006) from the director Sofia Coppolaas did Vladimir Nabokov’s revealing novel, “Lolita” (1955), which was adapted to film in 1997 by director Adrian Lyne. And as usually happens in all trends, between cinema and its models, literature always provides the concepts. The classics of Jane Austen and the Brontë sisters also strongly promoted the coquette.
A rubric that the singer Lana del Rey exploited very well, who in her video clips appears dressed in lace, bows and tulle. Another who uses this aesthetic is Ariana Grande, who bases her visual empire on costumes that combine corsets, pleated miniskirts, gloves, bows and bows. For her part, Olivia Rodrigo worships bows, both for her dresses and to shape her hairstyles. The latest of this coquette poker is Sabrina Carpenter, who dresses her shows in fashion and always appears with bows, bows and matching stockings.
The meaning of this explosion is to revalidate the feminine aspect that in past times was bastardized by women themselves, as naive and unfeminist. Today identity and empowerment reside in exploiting distinctive features and make it clear that subtlety and sensuality are not synonymous with weakness. On the contrary, of strength and belonging.