Dgo to Scandi style and think of minimalism, black and white, the purity of shapes. But the Nordic style look is also famous for its original accents. You can really see everything on the catwalks of Copenhagen Fashion Weekback in the spotlight from January 29 to February 1, 2024. But, above all, compact battleships in the dissemination of a unique and eclectic style.
Rotate, The Garment, Baum und Pferdgarten. The key names that parade in Danish territory alternate releases with a high level of styling: in the lands of twilight, as we know, the day-night rhythm is never taken for granted. And the emphasis on the look remains the essential characteristic of the different brands Scandi squadmostly female, which also amaze with the new collections Autumn-Winter 2024/2025.
The secret of CPHFW? Team up. On the contrary, Scandi squad
They know it well Thora Valdimars And Jeanette Madsen, the designers of Rotate. For those who discover the duo who created it today, in 2018, in Denmarkthe Maison was born «from the desire to infuse vivacity and enthusiasm into the Scandinavian fashion scene». Friends and influencers first, entrepreneurs and stylists later: the two girls from the North embarked on the project by joining forces from scratch. “None of us had the financial means or know-how to get a brand off the ground on our own.” But the situation takes an unexpected turn when Denise ChristensenCEO of Birger Christensen, the famous Danish collective of which the brand is also part Remainsuggests they start a business.
Rotate’s style twists
The idea, very clear from the beginning, fill a gap in the party dress market, offering chic creations at an affordable price. Just a few more doubts about the name: «At a certain point, we were sitting at Jeanette’s house and we were already designing the first seven dresses. Jeanette wanted to rotate an image of herself on her computer, and she suddenly said “Rotate” in English. The name really makes sense, today as yesterday: despite the constant turning of the wheel of fashion, we want our garments to always be currentto be used in the long term.”
Thora Valdimars and Jeanette Madsen at the Rotate AW24/25 fashion show (Photo: Rotate/James Cochrane)
A start with a bang, or rather, with fireworks: five months later, the first fashion show, right at CPHFW. Not to mention that it sparkling inspiration It is one of distinctive features of the brandand the initial spark struck between the former fashion editors of the Scandinavian magazine Costume. The amalgam is evident inlatest collection designed by the duo and staged at Copenhagen Fashion Week: for Autumn-Winter 2024/2025, Rotate’s is a sophisticated mix which blends key elements of the 1950s with modern details. A parade dedicated to Dark Romance made of hourglass silhouettes, red, black and pink sequins with a vintage touch, drapes designed to enhance the shapes, maxi applications of 3D flowers
A look from the Rotate AW2024/25 fashion show (Photo: Rotate/James Cochrane).
25 years of Baum und Pferdgarten
A brand that stands out, among the most prominent of the Copenhagen Fashion Week. Different from the twin Remain, completes the collection in a… brilliant way. Among the other labels to know and keep an eye on, Baum und Pferdgarten: This season’s show had a special meaning. In fact, 25 years have passed since the foundation in Copenhagen in 1999, thanks to the intuition of another pair of designers, Rikke Baumgarten And Helle Hestehave. Here the classic Nordic minimalism is reinterpreted according to playful prints, bold colors, original cuts.
Saks Potts and the third “wheel”: Stella Maxwell
Homage to Kate Moss of the early 2010s, that of the collection with Topshop and the grunge festivals, for Saks Potts. The duo composed of Barbara Potts and Catherine Saks hired the model to open the show Stella Maxwell. In the flagship store in Copenhagen, day and night pieces with a high level of glamor were shown, veiled by a light vintage patina: oversized leather jackets, thick belts, suede boots, fringes. An adolescent revival that stands out for its originality in the panorama of next season.
Stella Maxwell for Saks Potts AW24/25 (Photo: Spotlight Launchmetrics).
Minimalism and sustainability, the winning couple of CPHFW
Different and original ideas. But also the great classics of Scandinavian fashion. Starting from the long-term winning couple of Copenhagen Fashion Week, minimalism and sustainability. A passion shared by the designer duo Sophia Roe And Charlotte Eskildsen. In 2020 they founded The Garment: a brand with an essential, inclusive and evergreen wardrobe, capable of eliminating the boundaries between seasons. The collections of The Garment offset their CO2 emissions in partnership with Chooose, a Norwegian company committed to the climate fight. And they are among the most loved by trendsetters: after all, the two designers were also born as It Girls.
From The Garment to Skall Studio
Take the Parisian classic and transport it to Copenhagen: here it goes on stage OpéraSport. The brand brings together all the main characteristics of Nordic fashion: on the one hand organic and recycled fabrics, on the other a recognizable aesthetic, which for Autumn-Winter 2024/2025 is all about transparencies and romantic touches. The designers created the looks staged at the Opera House in the Danish city Stephanie Gundelach And Awa Malina they started, together, in 2019.
A look from OpéraSport FW24/25 (Photo: Spotlight Launchmetrics).
Natural materials such as Danish wool, linen, organic cotton and recycled cashmere are the basis of the minimal designs of Skall Studioled by designers and sisters Julie and Marie Skall.
Their childhood in Northern Jutland, Denmark, inspired them to create the brand, which is all about effortless, sophisticated knitwear. But also on outerwear, denim and refined blouses, for Autumn-Winter 2024/2025. Winning team.
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