The shared motorcycle and bike company will launch the service in Barcelona, Madrid, Lisbon, Porto, Rome and Milan
Cooltra has officially entered the market for rental of bikes electrical. The company, known above all for its fleet of shared electric motorcyclesincorporated bicycles into its service in 2020, but now it is going a step further by adding to its offer the option for the user to become the temporary vehicle owner. That is, rent it for exclusive use for one, six or twelve months.
The objective is to address an audience that is in the city for a certain period of time or that use the bike only in the months of good weather, for instance. As the platform is designed today, the user would have to look for a bicycle every day and pay for the minutes used. Cooltra’s new proposal is that you pay between 60 and 80 euros per month (depending on how long you want it) and have it stored at home as if it were yours.
“Spaniards are betting more and more on sustainable mobility models without ties, through pay-per-use: companies must take into account new formats and new market trends”, contextualizes the general director of the business aimed at the final consumer of Cooltra, Oriol Marimon-Clos. “With the launch of our new service subscription ebikes We solve the need for a comfortable, safe, agile and sustainable journey for those people who do not have or do not want to have their own vehicle”, completes the manager.
In fact, the service is already up and running: it has been launched simultaneously in Barcelona, Madrid, Lisbon, Port, Rome Y Milan. In the Catalan capital, the proposal is that the customer requests and hires the service through the application or the Cooltra website, and then picks up his bicycle at the center that the company has in l’Eixample (in the center of the city), where it also concentrates the business of motorcycle rental.
professional use
In total, the company plans to allocate some 250 bicycles to this new line of business between now and March 2023, but the idea is continue to progressively increase the fleet.
Above all because this bicycle service is not only designed for the end user, but also so that they are given a professional use. Without going any further, Cooltra highlights in the statement announcing the new service that the bicycles intended for it (vehicles brand askoll model eB4) are prepared for the installation of a delivery trunk at the rear.