Controversy with Candy Crush for illuminating the ‘skyline’ of New York with 500 drones

Kingthe company that develops the popular video game Candy Crush Sagahad been announcing it for days: I wanted celebrate in style the tenth anniversary of which perhaps is the game for phones mobiles with more addictive potential, and surely, one of the most successful and with the highest profits in the sector. Said and done. This Thursday night she blew her mind New York with a amazing night show with drones in the clear sky of the city that never sleeps.

Was it a bird? An airplane or maybe a UFO? Nope, 500 drones with led lights lit up the ‘skyline‘ of New York and delighted the citizens with a synchronized display of 10 minutes. There was no lack of music and a great party in Battery Parklocated in the south of Manhattan.

Iconic figures in the sky

The small unmanned aircraft formed the silhouettes of the most iconic figures of candy crush. The main claim was tiffithe protagonist of the game, with her lollipop candy. There was no lack of Mr. Yeti and Mr. Toffee and, of course, the Gum Troll, the main antagonist of the saga and who hinders players during the 12,275 levels of the game.

Exhibition surrounded by controversy

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The show was not spared controversy. Local authorities and different environmental organizations criticized that it was free advertising and what would it generate noise pollution Y luminous unnecessary, in addition to disturbing the animals of the large park. They have no reason. For a moment, the ‘skyline’ of New York became “the biggest screen on the planetKing’s head of marketing, Fernanda Romano, boasted.

In addition, they denounced that King broke local laws. The New York City Council prohibits drones from flying within the city limits. In order not to violate the restrictions of air spacethe company requested permits from the neighbor New Jerseywhich did not object to the drones taking off from its municipal limits.

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