Yesterday afternoon around 3 p.m. the time had come: Representatives of the region and the Oberalp Group from Bozen started the ground-breaking ceremony for the new brand home of the snow leopard.
With this email we are sending you text and image information on the groundbreaking ceremony for the construction of the new DYNAFIT HQ in Kiefersfelden.
Kiefersfelden, February 16, 2022 – Brands need a home. DYNAFIT, the mountain sports brand for athletes, will in future be located at the gateway to the Alps in Kiefersfelden in Upper Bavaria. Today the Oberalp Group, the brand house for mountain sports brands to which DYNAFIT belongs, broke ground for the new headquarters with avalanche shovels.
On 6,700 square meters, two striking buildings with offices, a climbing hall, a restaurant and a brand experience world are being built around the theme of speed.
District Administrator Otto Lederer, Mayor Hajo Gruber, the owners of the Oberalp Group and the management of DYNAFIT were present at the start of the construction work on the architectural landmark. The two interlocking triangles are a plan by the renowned Barcelona-based architects “Barozzi-Veiga” and the winning project of a previous architectural competition. The construction work will take around 18 months.
“Every brand needs a home and this is the heart of the matter,” emphasizes Heiner Oberrauch, President of the Oberalp Group. “Today we are able to take a big and long-awaited step for our performance and athlete brand DYNAFIT. We are convinced that this brand and this location form a perfect symbiosis. Directly on the mountains, surrounded by an alpine scenario, DYNAFIT can show its brand DNA. With this landmark at the gateway to the Alps, right on the border between Germany and Austria, we invite mountain enthusiasts to an extraordinary brand world.”
“We position ourselves strategically between Munich, Innsbruck and Salzburg and thus in the center of our field of activity. I’m convinced that as a young, dynamic brand, we can strengthen the region and help shape the community of Kiefersfelden,” adds Benedikt Böhm, Managing Director of DYNAFIT. “Our claim to be the brand by athletes for athletes is not an empty slogan. Mountain endurance sports are practiced in our team, so there could be no better location for DYNAFIT.”
Jobs for 120 people are created in Kiefersfelden; In the next few months, some employees of the Oberalp Group will be working from a specially rented office in the center of Kiefersfelden.
DYNAFIT realizes a brand experience with a glass factory and stages the topic of speed
The two interlocking triangles are a plan by the renowned Barcelona-based architects “Barozzi-Veiga” and the winning project of a previous architectural competition. @Oberalp group
With a “Speed Factory” brand experience world, DYNAFIT will show how you can travel faster and easier in the mountains, with a glass factory “you will let visitors look into the workshop of product development of DYNAFIT products, in a ski factory everyone will even find their own build their own skis with a special design. With the “Bivac2” restaurant, the Oberalp Group has set itself the goal of providing healthy enjoyment right on the motorway before entering the mountain world of the Alps.