Connected Retail, Zalando’s digital solution for brick-and-mortar retail to serve customers via the Zalando platform, is touring some of Europe’s largest metropolises this summer.
Now that events and trade shows are back in full swing, Connected Retail has teamed up with Volkswagen and transformed two VW New Multivans into mobile showrooms to connect face-to-face with shop owners and industry experts across Europe.
The interactive road showwhich launches in Switzerland and Italy in June, will visit ten markets and more than 15 cities, including Paris, Amsterdam and Berlin, to showcase how Connected Retail is a link between the physical and the digital right at the store door can create world.
dr Carsten Keller, VP Direct to Consumer at Zalando and Managing Director at Connected Retail explains:
“With Connected Retail, we offer shops the opportunity to reach millions of Zalando customers online. We are very pleased that, thanks to our partnership with Volkswagen Commercial Vehicles, we can now also experience this on site. The partnership allows us to further localize our efforts and meet our partners where they are: with their businesses.”
Connected Retail’s “Open to Grow Tour”
Inside Connected Retail’s Volkswagen New Multivan, shopkeepers selling fashion, shoes, accessories and sportswear are given an interactive experience of how the combination of physical environment and digital technology can offer new growth opportunities.
With almost 7,000 active stores selling via Connected Retail, the roadshow brings the benefits of digitization to brick-and-mortar retail. The Connected Retail team shows how shop owners can connect their stores to the Zalando platform and grow their business by reaching new target groups.
Connected Retail offers brick-and-mortar stores the opportunity to maximize their online presence by reaching millions of Zalando customers via a seamless omnichannel experience with minimal risk, while maintaining full control over their inventory and prices.
The variety of the New Multivan from Volkswagen Commercial Vehicles is perfect for presenting the entire Connected Retail range and for conducting personal discussions directly at the shops. In addition, the Connected Retail team will be present with the New Multivan from Volkswagen Commercial Vehicles at the most important business-to-business (B2B) fashion fairs across Europe, including Premium in Berlin, Who’s Next in Paris and Modefabriek in Amsterdam. There you can find out about the advantages of participating in Connected Retail.
The initiative also represents the B2B partnership between Volkswagen Commercial Vehicles and Connected Retail by Zalando, which highlights the versatility and flexibility of Volkswagen Commercial Vehicles’ New Multivan and its potential to transform into an interactive showroom for a business audience.
dr Stefan Pfeiffer, Head of Marketing at Volkswagen Commercial Vehicles, adds: “We are delighted to be taking another step into the digital future of our sectors together with Connected Retail by Zalando. As an ambassador for the mobility of tomorrow, with this partnership we are showing that we are actively helping to shape the future of mobility. As a result, this cooperation enables us to expand our commitment in the B2B area.”