Tens of thousands of followers of ‘Euphoria’ will attend one of the two this Sunday concerts at the Palau Sant Jordi –one in the morning and the other in the afternoon– where the contestants of the second edition of the successful TV-3 program will sing. children and adolescents have turned to the ‘talent show’, but their mothers and fathers, also. and that has family level benefits.
A study concludes that sharing musical experiences improves the relationship between parents and children in the long run
A study from the University of Arizona concluded that children who share musical experiences with their parents, especially during adolescence, maintain a better relation with them into adulthood. “Music unites. ‘Eufòria’ is a program that create links both in children and in parents and grandparents. And this didn’t happen before on TV-3 or on other channels,” he says. james martinez, director and teacher of singing at the Pentagrama de Valls music academy. “Music strengthens family ties and causes fewer conflicts,” he agrees Llorenc Domenechdirector of the Creu Alta de Sabadell Music School and president of the Escoles de Música d’Iniciativa Privada de Catalunya (EMIPAC).
Together in front of the TV
The ‘Eufòria’ concerts are the extension of a phenomenon that had not been seen for years. In a time when in many homes, each member looks at a different screen‘Eufòria’ has managed to get many families to have dinner on Friday nights together in front of the tv. “It hadn’t even happened with ‘Operación Triunfo’. To compare it we should go to ‘One, two, three… answer again'”, says Martínez, referring to the mythical TVE contest that at its peak – in the seventies, when there were only two chains– brought together millions of families in front of the small screen.
“Children see that their parents are also interested and a feeling of community is generated”
“This is very nice to recover. The children see it in a positive way, because they realize that their parents are also interested. There is a feeling of belonging, they feel part of a community”underlines laura venturadirector of Èxit, a performing arts school in Barcelona.
The habit of attending to schedules
And also, it happens with a program of the traditional television. “‘Eufòria’ has returned the children’s and youth audience to linear television and has created a habit of weekly consumption in a type of audience accustomed to consuming content on on-demand television and on YouTube,” he points out. Martha Narberhaus, journalist and professor at the International University of Catalonia (UIC), who has studied the success of this phenomenon. “It forces them to attend to the schedules and to the live rhythm, something they were not used to and that brings them closer to products such as cinema or theatre, where there are established schedules. Also, the fact that everyone watches it at the same time and can discuss it with their friends the next day is very new for kids and tweens,” he says. Laura Pinyolcounselor secretary of the Consell de l’Audiovisual de Catalunya (CAC) and head of the EduCAC program that promotes media education.
Part of the success of the program is explained by Twitch, TikTok and Instagram. “On TV3 they recognize that the transmedia strategy of ‘Eufòria’ is unprecedented,” says Narberhaus. Another factor to take into account is the type of program. of this type. You only see the artist, his work and his result. And this reaches the children,” says Ventura. “They have taken care of privacy, because otherwise many parents would not have let their children look at it,” says Martínez.
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“Unlike ‘OT’, they don’t destroy each other, the jury reinforces them and enhances the collaborative aspect”, highlights Jordi Artigaspedagogue and director of Musicàrea Escola de Música, from Vilanova i la Geltrú.
All of this explains the success of the public at the concerts at the Palau Sant Jordi. “Sharing these things with children is very nice. And in this case, music is the excuse. For children it is quite an experience that they will live with their parents, while they must take advantage of the moment, because when their children are teenagers they already they won’t want them at the concerts they go to,” warns Domènech.