ment in the United States the use of the full face concealeror applied all over the face to get a super radiant face, the center of attention is luse made by Hailey Bieber, who posted on TikTok a video with the hashtag #KosasConcealer that at the moment records 101.7 million views (but the number is constantly growing). A professional make-up artist reveals to us what it is, which also allows us to find out what the innumerable uses of the concealer are.
Concealer isn’t just used to cover dark circles
Concealer is similar to foundation but with a thicker texture, designed to hide dark circles, age spots, blemishes, and has always played a minor role in making makeup. «It has always been an underrated product, and it goes credited to Haley Bieber credit for bringing it to the fore,” he explains Jade Venturotti, make-up artist and academy trainer QStudio Makeup-RP Academy.
In addition, the product chosen by the beauty icon contains moisturizing active ingredients such as hyaluronic acid, for example. «Choose products containing nourishing agents preserves the softness of the skin, especially in the area around the eyes, which is naturally subject to aridity and dryness».
Hailey Bieber turns the rules of makeup upside down: she suggests putting concealer after bronzer and before makeup. And it’s immediately trendy (Instagram photo @haileybieber).
The product chosen by the beauty queen Gen Z contains moisturizing active ingredients such as hyaluronic acid. «Choose products containing nourishing agents preserves the softness of the skin, especially in the area around the eyes, which is naturally subject to aridity and dryness».
“Haley Bieber is the promoter of the tendend of “make-up-no-make-up”, the non-makeup make-up, which is loved by young people and adults alike», explains the make-up artist. «The reason for the interest in using concealer is linked to the fact that women have now understood how to achieve that very natural glowwhich distinguishes the face of one of the most loved and imitated models».
How Hailey Bieber uses concealer
“To bring out what is called his “baby face”aka girly face, Haley Bieber she doesn’t use concealer just to cover up the shadows of the eye contour, but the it is also used to create points of light», explains the expert.
The peculiarity of the new method of applying concealer, developed by Hailey Bieber, is that reverses the normal sequence of applying the products needed to prepare the make-up base.
The new sequence, corrector last
«After hydrating the skin, it distributes a veil of bronzer on the forehead, sides of the face and contours of the cheekbones. We remind you that this tool that warms up the complexion is generally used as a final finishing touch, but she uses it first», explains Giada Venturotti make-up artist.
The concealer comes into play as a second step. «On perfectly hydrated skin, after applying the Hailey Bieber bronzer blend the concealer on strategic areas that enhance the features of the face: not just a touch on the tear groove, but puts a little, also on the temples and in the lower points of the cheekbones to put them in the foreground».
To seal it all up, the final touch is the foundation. “He distributes a small dose on the palm, rubs it quickly between his hands, pats it on the face and then dabs it gently with a soft sponge,” concludes the expert. Et voilà, in short, super natural radiance is served!
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