The fast fashion retailer PrettyYLAUTHINGING was finished with a fine of 1.3 million euros for “misleading business practices”. The French competition authority announced this on Tuesday.

The examination of the general directorate for competition, consumer matters and fighting fraud (DGCCRF) covered a deception of consumers: inside. It was about the “actual amount of the discounts they could receive when buying articles on the website.

Of the “hundreds of products” that were analyzed by the competition authority between November 2022 and May 2023, 55 percent of the offers offered “no price reduction”. Another 30 percent “offered a lower reduction than stated,” said the DGCCRF in its message.

The competition authority added that the finance of 1.3 million euros was “accepted” by the company.

This article was used with digital tools translated.


Fashionunited uses artificial intelligence to accelerate the translation of articles and improve the end result. They help us make the international reporting of fashionunited a German -speaking readership quickly and comprehensively accessible. Articles that have been translated using AI-based tools are read and carefully edited by our editor: Correcting inside before they are published. If you have any questions or comments, please contact me by email to [email protected]

ttn-12