After both in the PASO of August and in the general elections of October the ratings of the cable signals demonstrated, with their high audience numbers, the eagerness of Argentines to closely follow the electoral process, the runoff was not the choice. Shortly before the closing of the tables, the ratings of the news channels began to rise and two channels quickly took the lead. LN+ and C5N were positioned as the most viewed, showing that the crack is also present when consuming TV.
Just after 7 p.m. LN+ easily led the general rating, even beating the air channels, with 7.7 rating points. Behind, in second place was C5N with 6.8. That trend was growing and around 8 p.m. the multimedia channel La Nación reached peaks of 9 points.
The weather, in both broadcasts, revealed the moods of the hosts based on the first electoral results they were receiving. Thus, while on LN+ Eduardo Feinmann, Pablo Rossi and Guadalupe Vázquez spoke about tables scattered throughout the country that were favorable to MIlei, in C5N the faces hinted at defeat.
In fact, in the special program hosted by Gustavo Sylvestre and Luciana Rubinska, the topics of discussion revolved around what would happen in the future and speculating around Javier Milei’s most resonant proposals: “Will there be a Central Bank next week?” “What will be the reaction of the markets? “Will there be dollarization” or “What will be the role of Congress?” they asked in the signal’s graphs, anticipating a triumph for the La Libertad Avanza candidate.
On the other side of the gap, LN+ picked up the gauntlet and Rossi referred to what was happening on the rival screen with jokes. He not only joked that he did not know the name of the channel, but also mentioned the climate of defeat for the ruling party and how they were already trying to “distribute blame.” “The faces on some of the hegemonic K channels, saying that the dictatorship is returning and those things are incredible,” Feinmann later added, clearly pointing to his opponent not only because of the ratings, but also ideologically.
