When it comes to search engines, Google remains the favorite for many people. As every year, the company publishes the most frequently searched terms and questions. In 2023, some interesting trends and topics emerged that concerned people in Germany.
Climate protection, AI, what, how and why questions
Alphabet’s Google’s 2023 Annual Review offers a journey through people’s diverse interests and concerns. Structured in different categories, it provides an insight into the issues that concern people in Germany. The division into categories serves primarily for clarity and also reflects the diversity of the discourses.
A central topic that concerned many people in 2023 and received its own category in retrospect was climate change. Search queries like “Climate protection – what can I do?” and “What to do about climate change in everyday life?” illustrate the increased environmental awareness and the active search for options for action. In addition to climate change, the topic of artificial intelligence (AI) also received its own category. In particular, fundamental questions such as “What is AI?” or “What can AI do?” as well as specific applications such as ChatGPT, Midjourney and Snap’s Snapchat AI of interest.
Different interests were expressed in the specific categories of what, how and why questions. The what questions said “What is the Gaza Strip?” in the first place, indicating an increased interest in international political events. The how questions led to the search for the depth of the Titanic, while the why questions asked “Why were fake lashes invented?” ranked first, possibly influenced by social media like TikTok.
Personalities, films and series
At international level, prominent figures such as English footballer Harry Kane, American singer Taylor Swift and American actor Jeremy Renner were in high demand. In Germany, Rammstein singer Till Lindemann, Djamila Rowe and Iris Klein were particularly in the focus of search queries. About Rammstein: The band took third place in Germany’s most searched queries in the headline category. The war in Israel and Gaza marked the first place, while in second place was the earthquake in Turkey, another event of global importance that attracted attention in 2023.
In the entertainment section of Google’s 2023 annual review, German viewers were particularly impressed by the drama series “Yesterday we were still children”, which took first place among the most popular series. In second place was the Netflix production “Wednesday”, a series that is characterized by its mix of different genres, while in third place was the series “One Piece”, which received a remake from Netflix.
Finally, “Oppenheimer” topped the list of most searched requests in the film category, a work that is characterized by a sophisticated plot and deep characterization. “Barbie”, in second place, represents a lighter and more entertaining style of film that also appeals to a wide audience. Finally, the second part of the Avatar film series is in third place.
In summary, 2023 was marked by a variety of topics, ranging from global challenges such as climate change and artificial intelligence to specific questions about people and entertainment media.
D. Maier / editorial team finanzen.net
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