With the “Sponsored Placement”, Cision is partnering with Nativo to offer a new offer for brands that need to communicate on influential media, consistent with their target(s). This new digital advertising combined with a sponsored article allows advertisers to guarantee the visibility of their press releases, forums, product announcements, studies or any other message. A device that offers marketing, communication and PR professionals a new way to spread their message and increase the impact of their branded content.
Here’s how this new device works: from the press release and the visual elements of its customers, Cision will create an advertisement which will redirect to a sponsored article which will both appear natively on the selected media. As Cision explains, “Sponsored Placement” allows branded content to integrate with the editorial content of online media to increase its impact.
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As you will have understood, unlike banner ads, native content fits better into the media’s news feed. Your branded content will necessarily be better perceived by the target audience. That’s the whole point of “Sponsored Placement”. As part of this offer, Cision offers packs on national media or on sector media. Among the sectors offered are:
- tech
- business
- Entertainment
- Retail
- Tourism
- health and fitness
Among the best-known media in the United States, Cision offers to position brand content on Time, US. News, Reader’s Digest, Life & Style, The Healthy, Patient, Saveur, PC Gamer, Tech Adviser, Fodor’s Travel and many more.
Obviously, the campaign can be fully personalized with several options. These possibilities include:
- A variation of up to 5 different titles for the content
- Smart headline A/B testing to see which converts best
- Audience targeting by persona and geographic location
- A tailor-made campaign report with performance KPIs
This device is currently only available in online media in the United States. Rest assured, this Cision solution should soon be available for the French market.