circular.fashion installs the world’s first intelligent sorting station for old clothes at Aktion Hoffnung Augsburg

The world’s first ID-based sorting system, developed by circular.fashion, was put into operation in the sorting department of aktion Hoffnung Augsburg.

● Revolution in the sorting of used textiles

● Enables intelligent sorting in line with the circular economy

● Part of the Closed Loop Pilot by circular.fashion and FairWertung eV

The first intelligent sorting station was put into operation at aktion Hoffnung in Ettringen, Germany. With the help of an intelligent sorting station for ID-based sorting, the aid organization is thus able to directly recognize the exact material composition and commercial factors such as the resale value of used textiles and thus assign sorting fractions more efficiently and accurately. Thanks to the improved sorting quality, high-quality reuse or recycling fractions can be served, for example for fiber-to-fiber recycling, for which there is not yet enough information such as the exact material composition at the sorting company.

“For Aktion Hoffnung as a non-profit church collection organisation, the idea of ​​sustainability will be even more in focus in the coming years. Being part of a new and innovative pilot project is therefore a matter of course for us. We hope that this will give us many opportunities to rethink the circular textile economy.” – Johannes Müller, Managing Director of aktion hoffnung.

That’s just the beginning. In the long term, a recyclable infrastructure is to be established that can be expanded and used beyond the pilot phase. The pieces can thus be put into the right cycle quickly and precisely. That is why the introduction of the world’s first intelligent sorting station is only part of the closed loop pilot initiated by circular.fashion and FairWertung eV.

“Non-profit clothing collectors are pioneers in reuse. FairWertung and its partners now also want to be drivers of a circular economy. Since the circular economy means teamwork, we launched the closed loop pilot together with circular.fashion in order to do pioneering work again.” – Thomas Ahlmann, Managing Director of the FairWertung eV umbrella organization

In cooperation with the fashion brands ARMEDANGELS, Besonnen, OTTO, The Slow Label and Vretena as well as the non-profit old textile collectors / sorters of the umbrella organization FairWertung ev, we are implementing a real closed-loop system for the fashion industry. As part of the project, the fashion brands involved each developed a recyclable collection, which was equipped with a circularity.ID®. In addition, they chose a sales model so that the textiles are sent back after a few months to test the return channels. From now on, these textiles will arrive at the world’s first intelligent sorting station!

Today OTTO is launching the Circular Collection created as part of the Closed Loop Pilot. It includes nine items of clothing from the “OTTO products” and “Lascana” brands. More information:

● Images

● Post MDR – Simply Brilliant

● OTTO Podcast O-TON: How does fashion become recyclable? – Lisa Franke and Thomas Ahlmann on the new OTTO Circular Collection

● Press release from OTTO on the launch of the Circular Collection

About circular.fashion:

circular.fashion is an innovation company that promotes the implementation of a circular economy in the fashion and textile industry with systemic and digital solutions. The Berlin-based company develops services and software for circular design and recycling in closed loops to enable a transparent flow of information between material suppliers, fashion brands, consumers and recyclers. Do you have any questions or need additional information or images? Then please send us an email to [email protected]

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