NoChristmas in Milan… all in one night. On December 1, fashion and luxury brands officially kicked off the Christmas celebrations, with three evenings full of special guests.
Zalando “Cherish the Moment”
Zalando, one of the main European fashion and lifestyle platforms, has brought together many press guests and talents to inaugurate the start of the Holidays and spend an evening full of joy and magical moments together. Inspired by the creative concept of Zalando’s festive campaign “Create the moment”, the event was an opportunity for guests to discover the world of Zalando, immersing themselves in the emotional bond that people have with some of their clothes and beauty products favorites, when they accompany us on special occasions.
The recently inaugurated event held at Il Marchese Milano opened with a djset showcase by Davide Dev followed by an extraordinary musical performance by Ghali, among the greatest exponents of the new Italian rap scene and beyond, who sang the most representative pieces of his repertoire. The evening then continued with a dj set by PollyandPamy.
Tezenis Christmas Village
Tezenis presented the new Christmas collection with an event held on Thursday 1 December at the Milanese store in Corso Vittorio Emanuele 24/28. Special guest of the evening, the brand ambassador Julia DeLellis.
For the occasion, the location dressed up in the magic of Christmas thanks to the set-up curated by Vincenzo Dascanio, one of the most renowned flower and event designers in Italy. The windows, which were tinged with red and gold, displayed the most festive looks of the Tezenis collection, in which lace triumphs among coordinated underwear sets, corsets and babydolls. To complete the proposals for this Christmas, warm pajamas designed for the whole family, featuring Disney characters, teddy bears, Santa Clauses and gingerbread men.
Coin x Oxfam
It was held at the department store Coin of Piazza V daysthe event that celebrated the new Christmas initiative presented by Coin in support of Oxfam Italythe organization that fights to end global poverty through development projects and humanitarian aid. The “Add Love” initiative it is part of a long-lasting partnership, thanks to which it has been possible to contribute to the realization of shared objectives.
Several guests attended the evening and wanted to join Coin and Alessandro Enriquez to celebrate the project: from the Missoni family to the journalist and TV presenter Cristina Parodi, the designer Amedeo Piccionethe young designer Lavinia Fuskas, the icon of Italian music, Ivana Spagna, the actress Mariasole Pollio and many others. In support of this campaign was involved Alessandro Enriquezan eclectic fashion designer who has been a testimonial and supporter of Oxfam for years who created the limited edition graphics inspired by the theme of love for exclusive products.
The partnership is also expressed through the presence of Oxfam volunteers in Coin department stores throughout Italy until Christmas (more information on opening dates and times on coin.it/stores).
The fashion Christmas Takeover of La Rinascente
The windows of the La Rinascente department stores in Milan, Turin, Florence and Rome speak the language of fashion and luxury, which this year have undergone a real takeover by the most prestigious maison.
Fendi made an outstanding takeover of the Flagship Store of Milan Cathedral Square for celebrate the 25th anniversary of the Baguette and the arrival of the Christmas holidays.
Prada Holiday is an exclusive installation dedicated to the Rinascente festivities Rome Via del Tritone.
Loewe brought brightness and joy to Rinascente Florence with a month-long takeover of the historic facade of the department store in Piazza della Repubblica.
There Maison Ruinart has dressed the shop windows of Turin via Lagrange with the iconic Cuvée Blanc de Blancs and Dom Ruinart 2010, the new vintage tribute to the visionary founder of the oldest Maison de Champagne.
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