THEthe real protagonist of December? L’Christmas tree. The fashion houses know this well, as they rotate the decorations for the holidays in Italy and around the world every year. And if nothing else is talked about, the big news in 2023 – it will be for the first time Gucci to “dress” thetree Of Vittorio Emanuele Gallery to Milan – there are many Maisons that have already conquered the squares, shops and hotels, thanks to Christmas tree e designer decorations.
Not just the brand led by Sabato De Sarno. In the city of Milan, the capital of glamour, there are more than one designer trees. And from London to Amsterdamthe trend doesn’t stop, giving bread for the iPhone lenses and for the Instagram stories of all the curious who let themselves be carried away without brakes by the magic of the holidays.
Gucci signs the tree in the Galleria in Milan
The Lombard capital is trembling in view of December 7, feast of the patron saint Ambrose, deeply felt by the Milanese. So much so that two very important events for the city are concentrated on that day: on the one hand the Prima della Scala, and on the other the official lighting of the Christmas tree in the shadow of the Madonnina. This year, the person to sign the Christmas tree most loved by citizens – the one located in the Galleria Vittorio Emanuele – will be Gucci, which after eight years takes over the baton from Swarovski. Thanks to the recent opening of the new shop on site, the Kering Maison will also bring its lights to the suburbs, up to the Corvetto area and surrounding areas, thanks to the initiative The Gift of Love.
The other designer Christmas trees in the city
And if you just have to wait to admire the Gucci Christmas tree, already under construction – we expect a profusion of Red decorations Still – in the meantime you can already feast your eyes on the designer Christmas trees Ralph Lauren And Bulgarians. The American brand has inaugurated two special installations in via della Spiga, in front of its boutique, in support of Airc. Everyone will be able to buy a personalized star, decorate the trees and do good by helping the Cancer Research Foundation.
Also Victoria’s Secret takes to the field with the 2023 Christmas trees in the Galleria del Corso and Piazza Berlinguer, as part of the initiative Celebrates Women – Christmas with a Bow. The jewelery Maison has just inaugurated its Christmas tree in Milan, in the spaces of Bulgari hotels.
Valentino’s Pink PP tree in London
In London, the undisputed protagonist for a few weeks now has been the designer Christmas tree Valentine. Harrods department store chooses the Italian fashion house to shine in Pink PP. The large fir tree set up by the Knightsbridge multistore, which he collaborated with Dior last year, it stands nine meters tall and is dressed in the iconic pink shade. Two V-Logo lights stand out on the most fashionable 8e Instagrammed tree of the moment. And next to her a small van offers customers and passers-by hot chocolates And designer sweetsright in front of the shop windows, which are also themedly decorated.
Not just Gucci in Milan: the Valentino Christmas tree in London (Photo: Valentino).
Louis Vuitton, the tree sculpture for Claridge’s
Unusual and precious, the Christmas tree by Louis Vuitton in the lobby of the equally luxurious hotel Claridge’sagain in the English capital: a glass sculpture inspired by travel, to recreate the shape of a fir tree using mirrors and the legendary trunks of the Maison. A choice, that of focusing on LVMH’s leading brand, which is not accidental: both were founded in 1854. And the partnership comes after several fashion collaborations undertaken by the hotel itself ahead of the holidays (Jimmy Choo, Dior, Christian Louboutin, Karl Lagerfeld, to name a few).
Roksanda’s tulle tree in Amsterdam
The pink Christmas tree trend 2023 continues with Roksanda: the Christmas tree located in the hotel garden Pulitzer to Amsterdam, in the Jordaan district in the city center, is covered in pink tulle. The initial inspiration, says the designer a WWDcomes from the work of Norwegian textile artist Hanne Friis.
All we have to do is wait to see what other fashionable trees will appear before the holidays around the world. The most magical of trends.
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