Kidswear brands are turning their attention to Generation Alpha, the youngest generation of consumers who are often characterized by their individualistic outlook on life – something that was clearly evident in the FW23 season’s trends.
A key element that FashionSnoops noted is that inclusivity in childrenswear, and for this particular group, transcends gender and now encompasses all forms of accessible clothing, footwear and accessories. This factor was reflected in almost all of the upcoming season’s trends, all of which were created with the intention of adopting this far-reaching view of inclusion. Along with gender-neutral silhouettes, items need to be wearable for all, priced similarly, and available to the mass market.
FashionUnited has compiled the children’s fashion trends for FW23 from both FashionSnoops and the Playtime trade fair to give an overview of what the young generation is expecting.
Idyll: young academics
This theme is about a modernized take on the academic world, replacing traditional cuts and styles with more experimental and light-hearted shapes. Classic silhouettes are transformed into cozier garments with relaxed fits and comfortable fabrics. In addition, colors are an important element of this trend, as traditional patterns such as checks or polka dots are reinterpreted in unexpected tones. Many nods to the 70’s can be found here, both in style and in social attitude.
Enchanting: Nocturnal fascination
One of the defining Playtime trends was the “World of Wonders”, in which viewers are asked to look at everyday oddities through the eyes of a child. While the trend aims to capture this sense of childlike allure, elevated occasion wear transforms clothing into timeless fashion. The result is casual wear reimagined through the use of luxurious fabrics and glittering embellishments, reflecting a child’s curiosity at night.
Versatile: Adaptable design
In line with the mindset of Generation Alpha, the Omni trend requires brands to think outside the box and adapt to the expectations of a new, younger generation. As previously mentioned, breaking the gender barrier is an important part of this trend, with Alpha generally feeling more drawn to universal design. That means designing clothes and accessories that are accessible, adaptable and inclusive for everyone who wants to wear them.
This article has been translated from English.