2022 is a special year for the CHIEMSEE brand. The fortieth birthday is just around the corner and the boardsports brand is starting the anniversary year with a winter collection in a new dimension! The colors: hot and cold, the prints: lively and the materials: warmly wrapped. The new CHIEMSEE styles are a combination of activewear and casualwear. The collection is called: ATHFLOW: A combination of athleisure and flow.
Exclusive: 40 Years
A major birthday is only around the corner every few years. To celebrate this event in style, CHIEMSEE brings out outfits for women and men whose styles and colors are reminiscent of the beginnings of the brand. Large logo prints and CHIEMSEE lettering as well as new variations of the legendary ‘jumper’ will appear on the outfits.
Women: Active
The Active line for women appears in a fashionable design. Clear silhouettes, smart details, hidden features and pink / red tones merge seamlessly to create a modern aesthetic – without compromising on comfort or weather protection. The absolute Eycatcher is the new Camouflage AOP, which reflects the bridge to nature and digitization. Contrasts in the silhouette and in the materials ensure exciting looks.
Women: casual
In the casual area, CHIEMSEE will convince in the coming season with a range of basic styles, which will become a key piece thanks to special print techniques and details. The new prints play a lot with color gradients (colors from the collection). Applications with terry outline or sateen applications show up on the sweats. There are also matching sweatpants, the focus here is on the set idea. Most of the articles are certified with the Green Button.
In addition to black and white combinations, colors such as purple and a calm natural tone play an important role. Neon yellow is used as an accent color and creates exciting contrasts. The key item is the Plush Hoodie, which, thanks to its special cut, offers the wearer a snuggled feeling. The matching trousers, also a new style, are wide sweatpants in a comfort look with patch pockets. There is a very fashionable long vest for that.
Men: Active
Colors associated with nature are especially important in the season. A new shade of green is one of the most influential trend colors in the men’s collection. In the active area in particular, there are more and more all-over prints that also play with nature’s colors. A cool dye effect was also used on two articles.
Men: casual
Many basic styles, such as casual shirts, sweats, sweatpants and Co. set the tone for casual menswear this season. Most of the articles are certified with the Green Button. Retro colors such as purple or cool blue are the new colors of the season. Neon yellow gives the necessary freshness kick and sets strong signals, including the new rainbow flock print.
Here, too, the idea of a set is an important topic: Hoodies get the right trousers and create a well-dressed look for every occasion. After all, it works without much effort and is characterized above all by its casual suitability for everyday use. Another trend theme are contrasting inserts and material mixes, which CHIEMSEE has implemented in a playful way. Sometimes the hood is in a different fabric and color and sometimes it’s the insert on the sleeve. But neck and arm cuffs in a contrasting color also give the item freshness.