Chief Consumer & Digital Officer comes from Ikea

C&A Europe appoints Daniel Jimenez as Chief Consumer & Digital Officer. Jimenez will begin his role on August 1, the clothing retailer said Monday.

The designated Chief Consumer & Digital Officer comes from the Swedish furniture store Ikea. He worked there for 27 years in various management positions, including four years as Managing Director in Shanghai. Most recently, he was responsible for Ikea’s “Development & Innovation,” a position in which he “brought knowledge about consumer behavior into product design and development,” according to the release.

“I am very pleased that in Daniel we have been able to gain a very experienced and truly consumer-oriented manager for our team,” says Giny Boer, CEO C&A Europe. “I am convinced that he and his team will continue to successfully improve our consumer and digital business at C&A.”

Jimenez succeeds Joris Van Roy, who left C&A in April to pursue his career outside of the company

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