G.major changes on the horizon for Tod’s. While preparing to say goodbye to the Milan Stock Exchangeon the strength of double-digit growth in recent months, the Marche brand has made it known that Chiara Ferragni it is no longer an independent member of the company’s BoD. The independence requirement it would have failed due to an occasional paid service performed by the digital entrepreneur in collaboration with the brand.
Tod’s and Chiara Ferragni, what happens
In a note released by Tod’s, we read that the group has “taken note of the declaration made by the director Chiara Ferragni regarding the lack of requirements to be qualified as independent pursuant to art. 148 of the TUF and art. 2, Recommendation 7 of the Corporate Governance Code, by reason of an occasional provision of advertising services in favor of the Company – made with the opinion of the Opc Committee -, and not being able to exclude a priori that, in the future, other opportunities for collaboration will arise“.
The board of directors, it continues, «has consequently carried out the verifications within its competence, and ascertained the failing to meet the independence requirement for Chiara Ferragni, which is not a member of any internal board committee “.
Chiara Ferragni was on the Tod’s Board of Directors since 2021
After being a long time face and collaborator of the brand, in April 2021 Chiara Ferragni had officially joined Tod’s board of directors.
A winning and motivated choice for both parties. In fact, in the last year, the digital entrepreneur has repositioned herself as public figure in the round, often intervening in the political and social debate, taking positions and making statements, becoming a strong and recognizable voice on the Italian scene.
Chiara Ferragni, together with her sisters Francesca and Valentina, was the protagonist of the Tod’s Generations project
“His knowledge of the world of young people will certainly be invaluable. Also, together, we will try to build solidarity projects and support for those in greatest need, raising awareness and involving the new generations more and more in operations of this type », declared Diego Della Valle, president of the Tod’s group.
The so-called Ferragni effect, that after the announcement of his arrival at Tod’s had raised the price of the shares of the brand, gives a glimpse of what could be the future ofinfluencer marketing. Digital creators will not be called to be only protagonists of photographic campaigns and projects, but with a loyal and active audience, they will have the opportunity to have their say in the fashion industry.
In any case, Chiara Ferragni remains a member of the Tod’s Board of Directors.
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