Pandori, Easter eggs and… sunglasses. It won’t be an easy Christmas Chiara Ferragnistruggling with public opinion, as well as with the courts, for the maxi fine received from the Antitrust following the case of branded products Balocco.
The Guarantor Authority has in fact requested further one million euros to be paid to two companies attributable to her, following checks regarding the advertising last year of the Pandoro Pink Christmas.
The announcement, after the case of the Balocco pandoro
The digital entrepreneur would have let fans and consumers understand that, by buying the designer leavened product, they would have contributed to helping theRegina Margherita Hospital of Turin, when instead the donation had been concluded months earlier by Balocco alone. The Antitrust branded everything as an “unfair commercial operation”, imposing a fine of 1.075 million euros.
The influencer for his part has entrusted a video posted his reasons in his Instagram feed, he asked Excuse me for the error he defined as “communication” and announced a donation of one million euros to the aforementioned hospital.
The official statement from Safilo group
Although the look chosen for the clip, a precious designer gray wool and angora tracksuit Laneussold out in a few minutes, the statements were not enough to convince not only the followers, but also the partner brands who collaborate with Chiara Ferragni. Starting from Safilo groupthe Italian eyewear company that declared on December 21st the interruption of the licensing agreement for the design, production and distribution of the Chiara Ferragni brand eyewear collections «following violation of contractual commitments undertaken by the trademark owner», as stated in the official press release (without issuing further comments).
Chiara Ferragni at an event to present glasses by Safilo group during summer 2023 (Photo: Safilo).
One wonders what the “contractual commitments” mentioned in the note refer to. And one might think that in some way they could be closely linked to the issue of the Balocco pandoro and the Antitrust fine. As you read above The sun 24 hoursthe interruption of the partnership by Safilo would be linked to the “good conduct” clauses of the contract, invoked after the decision of the Guarantor Authority to fine Ferragni, according to a source consulted by the Reuters agency.
Founded in 1934 in Veneto, the group Safilo is among the leader in the eyewear market for the design, production and distribution of sunglasses, optical frames, helmets, masks and outdoor glasses. Its licensing portfolio includes brands such as BOSS, Missoni, Moschino, Isabel Marant, Levi’s, Marc Jacobs. In September 2021 has acquired the license for the production and distribution of designer eyeglasses and sunglasses Chiara Ferragni.
The reactions of the fashion world
Is there really a direct connection between the two facts, the Balocco pandoro affair and the termination of the agreement between Safilo and Chiara Ferragni? Is this just the first of a series of farewells by brands towards his companies and himself? We’ll see.
In the world of fashion there are also those who take his side, like Donatella Versace. The designer intervened in her defense by commenting on an old post dating back to Sanremo 2023, highlighted on the page Instagram of her friend, reiterating that she and her husband have always done charity work. “I would like to know exactly what Chiara should apologize for” she commented, referring to the parallel social debate triggered by various personalities, including Selvaggia Lucarelli.
Meanwhile, after official apology video, all is silent on the Ferragnez profiles. And the digital entrepreneur has lost over 100 thousand followers within a week, as analyzed by Not Just Analytics. A silence which, like the fine, apology outfit and license suspension, makes the news. The last difficult matter to… digest.
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