C.hiara Ferragni is not new to the confectionery world: after the beloved Easter Eggs, now the digital entrepreneur wins Christmas with the launch of her Pandoroproduced in collaboration with the company Balocco. Also anticipating the official announcement, Chiara Ferragni opens the Christmas season as she knows best: online.
This time, however, beaten on time by his own fans: the unboxing videos of the pandoro, published by some well-informed admirers, in a few hours have transformed the #pinkchristmas pandoro in the most desired dessert of this Christmas.
The pandoro special #PinkChristmas
A magical sprinkling of pink powdered sugar change the color at Christmas, this is the shade chosen by Chiara Ferragni for these holidays! And to make the pandoro even more desirable #pinkchristmas – here is the name / hashtag of the product – the paper stencils in the shape of the iconic Eye Logo, to be used to personalize the dessert and make it even more spectacular.
Chiara Ferragni launches the pandoro with Balocco
The beneficial purpose makes this pandoro still better: the proceeds from the sales will be donated to the Regina Margherita Hospital in Turinby financing the purchase of a new machine that will allow us to explore new avenues for the therapeutic treatment of children suffering from Osteosarcoma and Ewing’s Sarcoma.
A product that will certainly become the favorite subject in many photos on social media, delicious both in content and in packaging and from price definitely inclusive of only 8.99 euros.
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