THEThe theme of environment protection is now on the agenda. One of the many (and frightening) effects of the climate crisis in our country concerns precisely the snow formations throughout the Alps. But despite this i 27.8 million followers from Chiara Ferragni a few days ago they were able to witness the story of a trip with some friends. Two helicopters used for an aperitif on a Swiss glacier. And a media storm was inevitable.
Chiara Ferragni: the controversy after the aperitif on the glacier
Sunday 4th September, the digital entrepreneur and wife of Fedez decided to flytogether with a small group of friends (including the influencer Chiara Biasi), with two helicopters on a Swiss glacier. The reason? An aperitif in the mountains, complete with champagne.
As soon as the stories on Instagram were viewed by the first followers, the indignation started. Not just because of the decidedly little choice eco friendly to use two helicopters and, consequently, to pollute the environment considerably. But also why the glaciersused by Ferragni and friends as the perfect background for their photographs, they are one of the places most at risk also due to CO2 emissions.
Apparently the event was organized by the entrepreneur (and friend of Ferragni) Filippo Fiora.
Chiara Ferragni, on 7 July 2021 in Cannes. Credit: Arnold Jerocki / GC Images
The criticisms
In what Guia Soncini defines “the era of susceptibility” (as the title of one of his books published last year), the indignations – especially on social networks – light up very quickly. Often without a universally recognized idea of context and with respectability as their only religion. In other cases, however, indignation and controversy fit perfectly into a clear context. As in this case.
The debate on the climate crisis is current. Very current. As well as the one, returned to the agenda just in the hours preceding the incriminated stories, on the use of private jets. This is also why what appeared on social media a couple of days ago seemed to many to be absolutely out of time and out of any justification.
Commenting on the news on Instagram, the journalist Wild Lucarelli he wrote: “Now is our time to take action and make sure these things don’t happen“. And, immediately after: «Now we are waiting for Ferragni to try to remedy it with the usual trick, that is shift attention with a quick story without commitment on civil rights or that you buy a glacier and give it to a community of monk seals ».
No glacier purchases, apparently. But the daily story on his Instagram profile he continued unabated, complete with some #advs and some calls to action aimed at followersso as to forget this slip as soon as possible. “The important thing is that we talk about it”, we often say. But, sometimes, it is even more important that we end up talking about something else as soon as possible.
iO Donna © REPRODUCTION RESERVED