Chi Chi is a young fast fashion brand from London specializing in cocktail, ballroom and evening dresses. In addition to elegant occasion dresses, the brand also offers a wide range of clothing and accessories for women, including loungewear and activewear, as well as shoes and bags.
“We are dedicated to bringing the finest runway fashion to the streets at affordable prices and believe that looking good and feeling good go hand in hand,” the label’s website reads.
origins
Chi Chi was established in North London in 1982 as a family run design house. The company began by offering bespoke couture patterns for the runway with the goal of “creating fashion that celebrates you”.
Diversity and inclusivity have always been at the heart of the brand: True to the motto that fashion is for everyone, Chi Chi always offers a wide range of sizes as well as special collections such as petite and plus size.
evolution
After becoming known for its high-quality embroidered lace fabrics imported from around the world and its beautiful hand-drawn prints, the company quickly grew into a globally-loved brand. At Chi Chi’s headquarters in Enfield, London, a dedicated team of designers create the collections with great attention to detail.
Over 80 percent of the brand’s products are manufactured in Enfield. By owning and managing its own factory, Chi Chi has full control over the processes, materials and policies, the label says.
Current
Chi Chi London is an online only fashion retailer. The products are available worldwide through the brand’s own website and a number of retailers including Asos, Selfridges and AboutYou.
The label regularly works with influencers and celebrities such as Love Island star Shaughna Phillips for special collaborative collections.