Chandon Artground: A festival of experiences

What features should it have? an art meeting that brings together the full range of sensory experiences possible, in a single scene? under the slogan “Change the look”the Chandon Artground Festival intends to bring together in a single space -the building of the former Federal Shooting– a wide range of proposals: artistic exhibitions, performances, theatre, music and gastronomy.

This third edition of the event will be curated by the architect Julio TinselArgentine designer and interior designer with a long career, who summoned a group of artists to imagine different creative situations, with which the public will interact throughout the experience.

“Current artistic proposals confront the public with art, defining alternative ways of continuous interaction -explains the curatorial text of the exhibition, written by Oropel-. The visitor’s response is part of their communicative power and creates unique experiences”.

The Festival is intended for people of any age -detailed the designer to NEWS-. In it they will discover not so well-known artists, most of them emerging, very young people, with basically interactive proposals. Because that was the slogan: art and performative expressions that invite the public to participate and appropriate the work, through an image or touch”.

The rationalist architecture of the former Federal Tire (declared a National Historical Monument) was inspiring for Oropel, due to its design lines but also due to the great extension of its spaces, which allow a better exhibition of the works.

Chandon Artground

Who are the participants this year? The sculptor Luis Teran with “Livable versions I and II”. “It is about a sculptor who works with wood and makes works of great size. In this case, he modified the sculptures of him to be appropriated by the users”, explains the curator.

With the name “Fire”, Paul Sendé, Another of the invited artists presents a light structure whose movement reflects particular forms on the walls of the building. For her part, Úrsula Moreira or Floral Ephemera, such is the fantasy name of this landscaper, created helmets for the event that, worn on the public’s head, allow them to communicate with nature. “Solange Agtenberg, an artist who comes from interior design and who handles space, surprise and performance; she created a red tunnel, with balloons and characters that invite you to go through the experience. And the Estudio Plan collective, made up of two men and two women, generated an interactive design in what was the building’s Shooting Range, with sensors that transform the movement of people into images on the screens”, describes Oropel.

Sculpture by Paul Sendé

The art menu is completed with three short plays, each lasting 15 minutes, whose start time the public can check at a box office. As for music, the fundamental protagonist of the meeting, the “line up” will include bands and soloists such as Misce, Rayos Láser, 1915, Silvestre y la Naranja, Otto Bunge, El Zar and the sets of the resident DJ, Delfi Ruiz Panelo.

floral ephemeral

A story

Chandon Artground was born in 2018 to give a framework of relevance to emerging artists who were stepping ever stronger on the aesthetic scene. Working on the concept of a total and interactive experience, the event convened in 2021, under the curatorship of Maricel Álvarez and Emilio García Wehbi, 6,000 people in the same area, the former Federal Shooting Range.

This year, gastronomy will accompany the spirit of the exhibition with the cultural mix proposed by the dishes of Fat kid, with recipes that mix the flavors of Buenos Aires with Korean, Chinese, Vietnamese and Thai delicacies. The bar at The Hole bar will innovate with cocktails inspired by the sparkling Rosé, Extra Brut and Délice de Chandon. In an immersive space, the public will taste Chandon Apéritif, the brand’s latest launch.

The days of the meeting? Thursday, October 20, starting at 9:00 p.m. and Friday, October 21, and Saturday, October 22, starting at 6:00 p.m. Tickets are purchased on the Passline platform.

A different experience, perfect for a spring night.

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