Many times we come across good ideas that inspire us to launch ourselves into the market, but economic difficulties can generate fear. However, these tips us They will allow you to start with confidenceeven in difficult times.
It is essential to question the viability of our business model From the beginning. There is no need to write long, formal and bureaucratic documents, because the idea is not to create documentation, but to get started. think and dialogue with partners, co-founders, family and friends. We have to project whether our venture is profitable, feasible and scalable.
Talking about our project with our circle allows us to get out of our heads and evaluate the proposal realistically. If all conditions are met, It is probably a good idea to carry the business forward, even if we are in times of crisis.
The economic instability In our country it is a challenge unavoidable when it comes to undertake. However, the perspectives change when we create products or services for a global market.
In this case, New media platforms, such as social networks, become our best allies. Nowadays it is very difficult to think of businesses that do not have a leg on the Internet: they are key to can bill in dollars and thus diversify sources of income. It is not just a survival strategy, but a way to enhance our growth.
Although in times of crisis it can also be more difficult to get investors, does not mean that we should give up seeking financing. On the contrary, it is essential for most businesses to have financing in their early stages.
Build relations solid within the entrepreneurial ecosystem is essential. Participate actively at events, conferences, meetings and networking In our industry they are practices that can open invaluable doors.
The Strategic Alliances can provide access to resources, knowledge and opportunities that would otherwise be unattainable. Let’s not underestimate the power of the entrepreneurial community, which is always willing to provide support and containment.
The crisis, Although they are usually accompanied by negative experiences, They are also opportunities. The Changing circumstances force us to think outside the box and seek creative solutions to the problems we face.
The innovation and the adaptability are the qualities that they let us not only survive, but thrive In difficult times. We must be willing to adjust our strategies, rethink our products and servicesand look for new ways to address the Business necessities.
That’s why I have been betting on creating innovative products since I created one augmented reality app when I was in high school and then when I founded Adia RoboticsA company of drones with artificial intelligence, what he got three rounds of financing. Furthermore, with A day I was in Shenzhen, Chinawhere I led a work team at the accelerator offices HAX.
I am currently working on FreeWillAIa project that allows unleash artificial intelligence (AI) through blockchainso that the AI has free will.
In short, undertake in a context of economic crisis It is a challenge that requires a combination of vision, adaptability, collaboration and global focus. Must question the viability of our business modelslook for investors in international markets and take advantage of the global arrival of social networks to diversify sources of income. The entrepreneurial ecosystem and the search for constant innovation are our best allies on this journey. The crisis They may be opportunities If we are willing to be flexible. Entrepreneurs have immense potential; It is up to us to take advantage of it and build the path to success.
* Lucas Roitman is a Researcher at Apple and Stanford, CEO of FreeWillAI
by Lucas Roitman
