Menswear specialist CG – Club of Gents has launched a new shop-in-shop system.
For the Spring/Summer 22 season, the brand’s sales areas have been given a new coat of paint. The store design is themed “Pop Art meets Great Britain”, the brand announced on Monday. For this, LED elements in pop art style are used, which meet “elegant English style”.
The new shopfitting system has been in use since March in the Berlin, Cologne and Frankfurt locations of the Düsseldorf fashion retailer Peek & Cloppenburg. A new pop-up system will also follow in April, which will be used in ten other Peek & Cloppenburg locations and at Anson’s.
To celebrate the new systems, CG is hosting customer events at various locations. The focus is on a beer tasting, where a beer sommelier gives an insight into the world of beers. Of course it should also be tested. The brand offers four test products. This also includes the in-house CG beer “Little Lager”, which is bottled by the Bürgerbräu Hersbruck brewery.
15 events are planned from March to May in Germany, Austria and the Netherlands.