In spring and summer, suits and occasion wear come into focus, especially for the young target group, when the prom and confirmation are imminent. As part of the NEXT GENERATION campaign, CG – CLUB of GENTS is presenting the NOS range of modern, slim-cut suits in a new style. In recent years, the campaign has already made the topic of suits tangible and accessible for the young target group.
For the spring/summer 2022 season, the campaign was created in cooperation with 1. FC Union Berlin. Since summer 2021, CG – CLUB of GENTS has been the premium sponsor and official men’s outfitter of the first division club. The professional players Keita Endo, Laurenz Dehl, Fabio Schneider, Rick van Drongelen and Sheraldo Becker are the faces of the campaign and also stage the team suit of 1. FC Union Berlin for the 2021/2022 season.
The main components of the digital campaign are reels and spa videos that will be broadcast on Instagram and TikTok. These are accompanied by a landing page on the website www.CG.fashion and various competitions and media placements. The campaign will be extended from June through the integration of the CG – CLUB of GENTS brand at events and proms in the “An der Alten Försterei” stadium in Berlin.
