The British sneaker brand Løci starts sales in Germany. Løci was founded in London in 2021 with the vision to produce limited edition premium vegan shoes. When it comes to materials, the label relies entirely on “recycled, renewable and biodegradable materials”. These are, for example, recycled plastics and waste from the sea as well as a corn leather collection. “Ten percent of online proceeds from every pair purchased are donated to charitable organizations working to protect the environment and wildlife,” the press release continues.
The shoes are made in Portugal. The brand is already sold in 28 countries, including well-known fashion houses such as Bergdorf Goodman, Nordstrom, Stockmann, Harrods and Neiman Marcus. The brand also owes its popularity to its high celebrity density. Clients include stars such as Mila Kunis, Eva Longoria, Olivia Wilde, Jessica Alba, Lucy Hale, Kristen Bell, Ben Affleck and Ed Sheeran. The brand is cooperating with US actress and environmental activist Nikki Reed with its own collection, Leonardo DiCaprio is said to be one of the investors.
Cooperations with stars from film, music and social media are also planned for the DACH region.
Løci is distributed in the DACH region by the distributor “Fashion And Friends”. The collection can be viewed and ordered all year round in the fashion showrooms in Düsseldorf and Munich as well as via the B2B order platform “Order And Friends”.