The new version of Sointu Borg’s book contains revelations from the Diili star’s life.
MIKKO HUISKO
Diili winner and media personality from Sointu Borg’s book Brashly Bold – How to smell the real shit a new version was published on April 27. The previous version was published in autumn 2022 as an audiobook. Now a longer hardcover version of the book is available.
Borg says several times in his book that he was underestimated by various parties before his Diili victory. Borg initially came into the public eye Bimbo Oy from the TV show and has appeared, among other things, in Petri Nygård’s music video.
Borg now says in the new version of the book that a few years ago he was spending a fast-paced evening with a large group, which ended up staying at a hotel. To enter the hotel, a key card was needed, which two well-known women from the public dropped to the group from the balcony.
The key card was received with boring accompanying words.
– You can all come here, but that whore-Sointu won’t come here! the women shouted.
The situation was uncomfortable for Borg and he says that he was afraid that he would die of shame. Borg didn’t even know women well, and hadn’t done anything lecherous. The rest of the party went to the hotel for the rest, Sointu continued on his way home.
– A little later, I came across an article where one of the women who molested me cried about the online hate she experienced. He wondered why anyone would dare to call another person a whore.
After his Diili win, Borg has worked as a social media influencer, speaker and podcast host.