The CBR Fashion Group from Hanover, which owns the brands Street One and Cecil, has announced the launch of the new label Street One Studio in 2024. With the launch, the company wants to target younger customers, according to the industry magazine Textilwirtschaft.
The collection should consist of around 50 pieces and be a little more fashionable and feminine. In terms of price and quality, the new label should play in the same league as the older sister collection. Both collections should be clearly separated from each other, so Street One Studio will have its own concept, its own store design, its own shops and its own labeling.
Street One Studio is scheduled to launch in September 2024, initially launching in e-commerce. The first retail spaces could follow a season later, in spring 2025. The company assumes a minimum size of 50 square meters.
CBR is thus further expanding the Street One brand. The company only launched the Street One Men men’s line in 2022. The CBR Group generated revenue of 642 million euros in 2022.