Casio gives Hello Kitty a paw

The new watch model from Casio is decorated with cat motifs.

The Japanese watchmaker has released a model in the ‘Baby-G’ watch series with fellow countryman, Sanrio brand Hello Kitty, Casio announced on Tuesday. 50 cat details are intended to commemorate the 50th anniversary of the animated brand.

The ‘BGD-565KT’ model finds its inspiration in the color scheme of the first Hello Kitty characters from 1974: red and blue rings on the bracelet made of bio-based resin contrast with the white base tone of the watch. When the backlight is switched on, the cat’s eyes, nose and whiskers are visible on the display, and the face is complemented by a red hair band on the dial. The watch is packed in a bag that also takes up the theme of the velvet paw.

Casio relies on collaborations. The brand only launched in August a clock model with Café Kitsunéthe coffee specialty provider of the French fashion house of the same name.

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