“World Brand Alliance”
Porsche’s entry into VfB Stuttgart has moved one step closer. The Federal Cartel Office cleared the deal on Tuesday, according to the list of ongoing merger control proceedings. The “Kicker” first reported about it on Friday.
According to a media report, the sports car manufacturer and the Swabian Bundesliga club signed the contract to acquire shares in VfB AG in mid-October. Porsche should buy 5.2 percent worth 20 million euros this year. The same amount should then flow again in 2024 to increase the package to 10.4 percent. In 2017, anchor investor Mercedes paid 41.5 million euros for 11.75 percent.
The entry of Porsche, whose subsidiary MHP acquired the naming rights to the Stuttgart stadium as part of the so-called “global brand alliance”, is not yet perfect. Before graduation there is still the exams of the German Football League (DFL).
UEFA is renaming some venues: the stadiums for the 2024 European Championship in Germany
Olympic Stadium in Berlin (intl. spectators: 70,000)
© IMAGO
Name remains
Arena in Munich (intl. spectators: 67,000)
© IMAGO
Allianz Arena becomes Munich Football Arena
Arena in Dortmund (intl. spectators: 66,000)
© IMAGO
Signal-Iduna-Park becomes BVB Stadium Dortmund
Arena in Stuttgart (intl. spectators: 54,000)
© IMAGO
The Mercedes-Benz Arena, or in the future MHP Arena, will become the Stuttgart Arena
Arena in Gelsenkirchen (intl. spectators: 50,000)
© IMAGO
Veltins Arena becomes Arena AufSchalke
Arena in Hamburg (intl. spectators: 50,000)
© IMAGO
Volksparkstadion becomes Volksparkstadion Hamburg
Arena in Düsseldorf (intl. spectators: 47,000)
© IMAGO
The Merkur Game Arena becomes the Düsseldorf Arena
Arena in Cologne (intl. spectators: 47,000)
© IMAGO
The Rhein-Energie-Stadion becomes the Cologne Stadium
Arena in Frankfurt (intl. spectators: 46,000)
© IMAGO
Deutsche Bank Park becomes Frankfurt Arena
Arena in Leipzig (intl. spectators: 42,000)
© IMAGO
The Red Bull Arena becomes the Leipzig Stadium
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